Dimensions of Consumer Expertise

Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research

1975 • 35,468 citations

Logic and Conversation

1975 • 19,834 citations

Aspects of the Theory of Syntax

1965 • 11,282 citations

Availability: A heuristic for judging frequency and probability

1973 • 9,346 citations

Measuring emotion: The self-assessment manikin and the semantic differential

1994 • 8,292 citations

Feeling and thinking: Preferences need no inferences.

1980 • 7,533 citations

REMEMBERING: A STUDY IN EXPERIMENTAL AND SOCIAL PSYCHOLOGY

1933 • 7,329 citations

Features of similarity.

1977 • 7,149 citations

Controlled and automatic human information processing: II. Perceptual learning, automatic attending and a general theory.

1977 • 7,025 citations

On the psychology of prediction.

1973 • 6,028 citations

Family resemblances: Studies in the internal structure of categories

1975 • 5,591 citations

Basic objects in natural categories

1976 • 5,360 citations

Categorization and Representation of Physics Problems by Experts and Novices*

1981 • 5,132 citations

Toward a model of text comprehension and production.

1978 • 4,734 citations

An interactive activation model of context effects in letter perception: I. An account of basic findings.

1981 • 4,633 citations

Human Inference: Strategies and Shortcomings of Social Judgment.

1983 • 4,358 citations

Perception in chess

1973 • 4,216 citations

Dimensions of Consumer Expertise

1987 • 4,200 citations

Handbook of Social Cognition

2014 • 4,146 citations

Principles of Categorization

2002 • 4,123 citations

Elimination by aspects: A theory of choice.

1972 • 3,400 citations

Attitudes and Persuasion: Classic and Contemporary Approaches

1981 • 3,388 citations

Norm theory: Comparing reality to its alternatives.

1986 • 2,980 citations

The Theory of Buyer Behavior

1971 • 2,962 citations

Context theory of classification learning.

1978 • 2,917 citations

Facilitation in recognizing pairs of words: Evidence of a dependence between retrieval operations.

1971 • 2,868 citations

Schema induction and analogical transfer

1983 • 2,853 citations

A study of thinking

1956 • 2,766 citations

Automatic and effortful processes in memory.

1979 • 2,718 citations

The role of theories in conceptual coherence.

1985 • 2,658 citations

Categories and Concepts

1981 • 2,532 citations

An Information Processing Theory of Consumer Choice

1979 • 2,314 citations

The Processing of Information and Structure

1974 • 2,203 citations

Attention, similarity, and the identification-categorization relationship.

1986 • 2,148 citations

Interaction of information in word recognition.

1969 • 2,125 citations

Remembrance of things parsed: Story structure and recall

1977 • 2,072 citations

A spreading activation theory of memory

1983 • 2,054 citations

Task complexity and contingent processing in decision making: An information search and protocol analysis

1976 • 2,004 citations

Categorization of Natural Objects

1981 • 1,932 citations

The Effects of Product Class Knowledge on Information Search Behavior

1985 • 1,914 citations

Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis

1982 • 1,910 citations

Ad hoc categories

1983 • 1,828 citations

How many memory systems are there?

1985 • 1,772 citations

Behavioral Decision Theory

1977 • 1,727 citations

Behavioral Decision Theory: Processes of Judgement and Choice

1981 • 1,684 citations

Search of associative memory.

1981 • 1,598 citations

Scripts in memory for text

1979 • 1,595 citations

Situational Variables and Consumer Behavior

1975 • 1,581 citations

The Impact of Television Advertising: Learning Without Involvement

1965 • 1,485 citations

Expertise in Problem Solving.

1981 • 1,475 citations

Cognitive structures in comprehension and memory of narrative discourse

1977 • 1,401 citations

Mechanisms of skill acquisition and the law of practice

1993 • 1,387 citations

Reasons for confidence.

1980 • 1,378 citations

Knowing with certainty: The appropriateness of extreme confidence.

1977 • 1,366 citations

Principles of Learning and Memory

1977 • 1,354 citations

Structure and process in semantic memory: A featural model for semantic decisions.

1974 • 1,353 citations

Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis

1980 • 1,346 citations

Arguments concerning representations for mental imagery.

1978 • 1,156 citations

Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments

1985 • 1,121 citations

Is memory schematic?

1983 • 1,116 citations

What's new? Acquiring New information as a process in comprehension

1974 • 1,112 citations

Affective and Cognitive Factors in Preferences

1982 • 1,057 citations

Priming effects in word-fragment completion are independent of recognition memory.

1982 • 1,025 citations

Pattern recognition and categorization

1972 • 1,021 citations

Recall of previously unrecallable information following a shift in perspective

1978 • 1,000 citations

Audience Involvement in Advertising: Four Levels

1984 • 994 citations

Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness

1986 • 984 citations

Ideals, central tendency, and frequency of instantiation as determinants of graded structure in categories.

1985 • 939 citations

Schematic Bases of Social Information Processing

2022 • 930 citations

Sentence memory: A constructive versus interpretive approach

1972 • 923 citations

Product Familiarity and Learning New Information

1984 • 884 citations

Prototypes in Person Perception

1979 • 880 citations

Distributed memory and the representation of general and specific information.

1985 • 872 citations

The elusive thematic‐materials effect in Wason's selection task

1982 • 858 citations

Frequency and the conference of referential validity

1977 • 819 citations

Role of schemata in memory for places

1981 • 798 citations

Consumer ethnocentrism: A test of antecedents and moderators

1995 • 789 citations

Précis of Elements of episodic memory

1984 • 781 citations

Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations

1994 • 774 citations

An Examination of Consumer Decision Making for a Common Repeat Purchase Product

1984 • 766 citations

Remembering the data: analyzing interactive processes in reading

1983 • 755 citations

Objects, parts, and categories.

1984 • 741 citations

Person memory: Personality traits as organizing principles in memory for behaviors.

1979 • 728 citations

A Model of Consumer Information Search Behavior for New Automobiles

1983 • 716 citations

Causes and effects of causal attribution.

1984 • 693 citations

Perceptual enhancement: Persistent effects of an experience.

1983 • 670 citations

Automatic processing of fundamental information: The case of frequency of occurrence.

1984 • 663 citations

Context-independent and context-dependent information in concepts

1982 • 652 citations

Retention of abstract ideas.

1970 • 649 citations

Price, brand name, and product composition characteristics as determinants of perceived quality.

1971 • 645 citations

Perceptions of the elderly: Stereotypes as prototypes.

1981 • 637 citations

Acquisition of domain-related information in relation to high and low domain knowledge

1979 • 634 citations

Traits as prototypes: Effects on recognition memory.

1977 • 608 citations

Assessment of covariation by humans and animals: The joint influence of prior expectations and current situational information.

1984 • 603 citations

Framing pictures: The role of knowledge in automatized encoding and memory for gist.

1979 • 603 citations

Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods

1982 • 598 citations

Resources—a theoretical soup stone?

1984 • 565 citations

Taking different perspectives on a story.

1977 • 563 citations

Reconstructing the past: Some cognitive consequences of person perception.

1978 • 547 citations

John Dean's memory: A case study

1981 • 544 citations

Consumer Choice Strategies: Simplifying Vs. Optimizing

1975 • 539 citations

Retrieval without recollection: An experimental analysis of source amnesia

1984 • 536 citations

Strategies for multiattribute binary choice.

1983 • 530 citations

Concepts and Concept Formation

1984 • 530 citations

Natural categories: Well defined or fuzzy sets?

1978 • 523 citations

Models of Competence in Solving Physics Problems*

1980 • 518 citations

Word, object, and conceptual development

1977 • 518 citations

When are social judgments made? Evidence for the spontaneousness of trait inferences.

1984 • 516 citations

Implicit learning of synthetic languages: The role of instructional set.

1976 • 499 citations

Person memory: Some tests of associative storage and retrieval models.

1981 • 498 citations

Chunking in recall of symbolic drawings

1979 • 489 citations

Component processes in analogical reasoning.

1977 • 478 citations

Inductive judgments about natural categories

1975 • 477 citations

Skill and Working Memory

1982 • 471 citations

Alternative Models of Categorization: Toward a Contingent Processing Framework

1987 • 465 citations

Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations

2005 • 463 citations

Problem perception and knowledge structure in expert and novice mathematical problem solvers.

1982 • 457 citations

An Analysis of Sequences of Restricted Associative Responses

1944 • 448 citations

Beauty is talent: Task evaluation as a function of the performer's physical attractiveness.

1974 • 439 citations

The boundaries of words and their meanings

1973 • 433 citations

Nonanalytic Cognition: Memory, Perception, and Concept Learning

1984 • 431 citations

Observations: SAM: The Self-Assessment Manikin An Efficient Cross-Cultural Measurement Of Emotional Response 1

1995 • 431 citations

The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan

2006 • 428 citations

Communication modality as a determinant of message persuasiveness and message comprehensibility.

1976 • 424 citations

Dimensional commensurability and cue utilization in comparative judgment

1974 • 414 citations

The Impact of Inferential Beliefs on Product Evaluations

1982 • 411 citations

Source factors and the elaboration likelihood model of persuasion

1984 • 408 citations

When novices surpass experts: The difficulty of a task may increase with expertise.

1984 • 389 citations

Recall of prose as a function of the structural importance of the linguistic units

1970 • 385 citations

Schemata as Scaffolding for the Representation of Information in Connected Discourse

1978 • 374 citations

Repetition and Memory

1976 • 372 citations

Consumer Choice Strategies for Comparing Noncomparable Alternatives

1984 • 361 citations

Dimensions of Consumer Information Seeking Behavior

1981 • 360 citations

A Typology of Individual Search Strategies Among Purchasers of New Automobiles

1984 • 358 citations

Recognition memory for typical and atypical actions in scripted activities: Tests of a script pointer + tag hypothesis

1979 • 356 citations

Processing dimensional stimuli: A note.

1972 • 354 citations

Individual construct accessibility, person memory, and the recall-judgment link: The case of information overload.

1985 • 351 citations

The novice and the expert: Knowledge-based strategies in political cognition

1983 • 344 citations

The nature and functions of schemas.

1984 • 340 citations

Automatic and conscious processing of social information.

1984 • 339 citations

Cognitive Operations and Decision Bias in Reality Monitoring

1981 • 330 citations

On Invited Inferences

1971 • 329 citations

Individual Differences in Search Behavior for a Nondurable

1980 • 325 citations

Episodic and lexical contributions to the repetition effect in word identification.

1983 • 321 citations

The effect of context on the structure of categories

1983 • 319 citations

The effects of causal cohesion on comprehension and memory

1984 • 317 citations

Associative storage and retrieval processes in person memory.

1985 • 313 citations

Effects of concomitant verbal recall on order effects in personality impression formation

1963 • 309 citations

Changing Brand Attitudes Through Modification of Cognitive Structure

1975 • 306 citations

Detecting and Explaining Vividness Effects in Attitudinal Judgments

1984 • 304 citations

Seeing the past in the present: The effect of associations to familiar events on judgments and decisions.

1981 • 302 citations

To ask a question, one must know enough to know what is not known

1979 • 301 citations

Problem-Solving Skill in the Social Sciences

1983 • 293 citations

Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay

2011 • 293 citations

Memory for goal-directed events

1980 • 292 citations

Perceptual fluency and recognition judgments.

1985 • 291 citations

Brand Origin Identification by Consumers: A Classification Perspective

2008 • 290 citations

Nutrition Information in the Supermarket

1986 • 289 citations

Analogic and abstraction strategies in synthetic grammar learning: A functionalist interpretation

1978 • 289 citations

Dividing attention without alternation or automaticity.

1980 • 288 citations

Developmental trends in free classification: Evidence for a new conceptualization of perceptual development

1977 • 282 citations

The use of schemata in the acquisition and transfer of knowledge

1979 • 274 citations

Limitations of exemplar-based generalization and the abstraction of categorical information.

1981 • 272 citations

The effect of intention on what concepts are acquired

1984 • 269 citations

The Effects of Frequency Knowledge on Consumer Decision Making

1987 • 264 citations

Implicit learning and generalization of the "mere exposure" effect.

1983 • 262 citations

Concept learning and the recognition and classification of exemplars

1977 • 261 citations

Retrieval selectivity in memory-based impression judgments.

1979 • 260 citations

Basic-level superiority in picture categorization

1982 • 253 citations

Retrieval inhibition from part-set cuing: A persisting enigma in memory research

1984 • 252 citations

Memory for typical and atypical actions in scripted activities.

1980 • 249 citations

Cognitive representation of personality impressions: Organizational processes in first impression formation.

1980 • 247 citations

Knowledge Compilation: Mechanisms for the Automatization of Cognitive Skills.

1980 • 245 citations

Interference in Visual Recognition

1964 • 245 citations

Abstraction of visual patterns.

1971 • 244 citations

Component processes in text comprehension and some of their interactions.

1985 • 244 citations

Skilled performance: Perceptual and motor skills

1976 • 244 citations

Consumer Use and Comprehension of Nutrition Information

1977 • 237 citations

Reducing the influence of irrelevant information on experienced decision makers

1984 • 236 citations

Consumer ethnocentrism, product necessity and Polish consumers’ perceptions of quality

2001 • 234 citations

Retrieval blocks in episodic and semantic memory.

1982 • 234 citations

The free recall of category examples.

1980 • 234 citations

The evolution of cognitive structures and processes.

1976 • 232 citations

Elaboration, organization, and the self-reference effect in memory.

1986 • 230 citations

Cognitive schemas and thought as determinants of attitude change

1977 • 229 citations

Processing information about covariations that cannot be articulated.

1986 • 229 citations

Order of Acquisition of Subordinate-, Basic-, and Superordinate-Level Categories

1982 • 226 citations

Credibility of repeated statements: Memory for trivia.

1979 • 224 citations

Text generation and recall by high-knowledge and low-knowledge individuals

1980 • 221 citations

Handbook of Non-Prescription Drugs

1975 • 215 citations

Elaborative encoding as an explanation of levels of processing

1982 • 215 citations

Changes in conceptual structure with expertise: Differences between real-world experts and novices.

1984 • 212 citations

Social explanation: The role of timing, set, and recall on subjective likelihood estimates.

1983 • 207 citations

Category differentiation in object recognition: Typicality constraints on the basic category advantage.

1985 • 205 citations

Person-Situation: Segmentation's Missing Link

1982 • 202 citations

The recall and use of traits and events in social inference processes

1980 • 196 citations

Brand Familiarity and Advertising: Effects on the Evoked Set and Brand Preference

1986 • 195 citations

Differential forgetting of prototypes and old instances: Simulation by an exemplar-based classification model

1980 • 192 citations

Given versus induced category representations: Use of prototype and exemplar information in classification.

1984 • 190 citations

Overall similarity in adults' classification: The child in all of us.

1984 • 190 citations

External Search: The Role of Consumer Beliefs

1982 • 187 citations

Development of expertise in mathematical problem solving.

1983 • 185 citations

A Customer-oriented Approach for Determining Market Structures

1984 • 185 citations

Strategies of information search in causal analysis

1982 • 184 citations

Attributed intentions and informational selectivity

1974 • 183 citations

Acquisition of basic object categories

1980 • 182 citations

Organizer, general background, and antecedent learning variables in sequential verbal learning.

1962 • 182 citations

Building permanent memory codes: Codification and repetition effects in word identification.

1985 • 180 citations

Information Accessibility as a Moderator of Consumer Choice

1983 • 177 citations

Activation of country stereotypes: automaticity, consonance, and impact

2012 • 174 citations

The effects of category generalizations and instance similarity on schema abstraction.

1981 • 174 citations

Memory for actions in scripted activities as a function of typicality, retention interval, and retrieval task

1981 • 173 citations

Reality in Advertising

1961 • 172 citations

Consumer knowledge and use of country‐of‐origin information at the point of purchase

2004 • 170 citations

Availability and interference in predictive judgment.

1984 • 168 citations

Discrimination of operator schemata in problem solving: Learning from examples

1985 • 167 citations

Validating computational models: A critique of Anderson's indeterminacy of representation claim.

1979 • 166 citations

Causal coherence and memory for events in narratives

1981 • 165 citations

Episodic and semantic aspects of memory for prose.

1977 • 161 citations

Effects of goal specificity on means–ends analysis and learning.

1982 • 161 citations

Factors Affecting Cognitive Resistance to Advertising

1975 • 161 citations

Nonconscious biasing effects of single instances on subsequent judgments.

1985 • 161 citations

Consumer “Confusion” of Origin and Brand Similarity Perceptions

1986 • 160 citations

Comparison Advertising: Problems and Potential

1975 • 157 citations

Toward a Cognitive Structure Conceptualization of Product Familiarity

1981 • 155 citations

The effect of a prior presentation on temporal judgments in a perceptual identification task

1985 • 155 citations

A cognitive theory of learning: Research on hypothesis testing

1976 • 154 citations

Foregrounding effects in discourse comprehension

1979 • 152 citations

Holistic and analytic modes of processing: The multiple determinants of perceptual analysis.

1984 • 151 citations

Conscious attention and abstraction in concept learning.

1985 • 151 citations

Identifying Misleading Advertising

1981 • 150 citations

Varieties of Mere Exposure: The Effects of Processing Style and Repetition on Affective Response

1985 • 149 citations

American Pharmaceutical Association

1914 • 148 citations

The “soap opera” effect in story recall

1979 • 148 citations

The Importance of Halo Effects in Multi-Attribute Attitude Models

1976 • 146 citations

The Impact of Comparative Advertising on Perception and Attitude: Some Positive Findings

1984 • 142 citations

Automatic category search and its transfer.

1984 • 142 citations

On believing what we remember.

1985 • 140 citations

Psychology of Pragmatic Implication: Information Processing Between the Lines.

1978 • 140 citations

Theory of categorization based on distributed memory storage.

1984 • 139 citations

Human reasoning: Some possible effects of availability

1982 • 139 citations

Effects of Initial Product Judgments on Subsequent Memory-Based Judgments

1986 • 139 citations

Accommodative reconstruction in prose recall

1980 • 139 citations

Nation Equity: Incidental Emotions in Country-of-Origin Effects

2006 • 138 citations

The Relation of Cognitive and Memorial Processes to Persuasion in a Simulated Jury Trial

1974 • 135 citations

An attribute frequency model for the abstraction of prototypes

1974 • 134 citations

Decisions and memory: Differential retrievability of consistent and contradictory evidence

1984 • 133 citations

Contrasting the representation of scripts and categories

1985 • 128 citations

Constructive Processes in Consumer Choice

1977 • 125 citations

Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations

1983 • 122 citations

Model of social inference processes.

1984 • 120 citations

Prototypicality in a linguistic context: Effects on sentence structure

1986 • 120 citations

Product Class Advertising Effects on First-Time Buyers' Decision Strategies

1980 • 119 citations

The roles of automatic and strategic processing in sensitivity to superordinate and property frequency.

1986 • 118 citations

Technical Wording in Advertising: Implications for Market Segmentation

1980 • 116 citations

The interpretation of universal affirmative propositions

1978 • 114 citations

Inference of Hierarchical Choice Processes from Panel Data

1981 • 110 citations

Recognition as a Measure of Learning from Television Commercials

1983 • 109 citations

The role of practice in fact retrieval.

1985 • 109 citations

Identifying basic categories.

1983 • 107 citations

Effect of schema-incongruent information on memory for stereotypical attributes.

1984 • 106 citations

Immediate Memory and Discourse Processing

1979 • 105 citations

Star Wars: A developmental study of expert and novice knowledge structures

1985 • 104 citations

Response tempo and separable-integral responding: Evidence for an integral-to-separable processing sequence in visual perception.

1983 • 104 citations

The role of inferences in discourse comprehension

1976 • 103 citations

Thematic effects of person judgments on impression organization.

1979 • 103 citations

Use of plan schemata in the recall and recognition of goal-directed actions.

1983 • 102 citations

When comprehension difficulty improves memory for text.

1985 • 102 citations

History of the sleeper effect: Some logical pitfalls in accepting the null hypothesis.

1979 • 99 citations

The Effect of Nutritional Information Disclosure in Advertising: An Information Processing Approach

1984 • 96 citations

Evaluating the Relationships among Attitude toward Business, Product Satisfaction, Experience, and Search Effort

1979 • 96 citations

On the Nature of Categories

1984 • 95 citations

Memory and inference in the comprehension of oral and written discourse∗

1978 • 92 citations

Sampling Data for Covariation Assessment: The Effect of Prior Beliefs on Search Patterns

1986 • 90 citations

Effect of making a diagnosis on subsequent recognition of symptoms.

1980 • 89 citations

Micro- and macroprocesses in text comprehension

1980 • 86 citations

A Typology of Consumer Knowledge Content

1986 • 83 citations

The Role of Affect in Categorization: Toward a Reconsideration of the Concept of Attitude

1982 • 82 citations

Viewer Miscomprehension of Televised Communication: Selected Findings

1982 • 80 citations

Reading and cognitive capacity usage: Effects of text difficulty.

1978 • 79 citations

Once is enough: Causal reasoning from a single instance.

1983 • 76 citations

Measuring Language Difficulty in Advertising Copy

1967 • 75 citations

Memory for ideas: Synonym substitution

1975 • 74 citations

Plasticity in memorial networks

1975 • 71 citations

Automatic encoding of category size information.

1980 • 70 citations

Experience and Expertise in Complex Decision Making

1986 • 69 citations

Comprehension of pragmatic implications in advertising.

1977 • 69 citations

Deceptive and Nondeceptive Consequences of Evaluative Advertising

1981 • 67 citations

Referential coherence and text structure in story comprehension

1981 • 65 citations

Classification in well-defined and ill-defined categories: Evidence for common processing strategies.

1980 • 62 citations

Semantic priming and word repetition: The two effects are additive

1985 • 62 citations

The Effects of Product Knowledge on the Comprehension, Retention, and Evaluation of Product Information

1983 • 62 citations

The relationship between category typicality and concept familiarity: Evidence from Spanish- and English-speaking monolinguals

1986 • 58 citations

Corrective Advertising and Affirmative Disclosure Statements: Their Potential for Confusing and Misleading the Consumer

1982 • 57 citations

A demonstration of the costs and benefits of expertise in recognition memory

1984 • 57 citations

Memory for persuasive messages: A test of a schema-copy-plus-tag model.

1984 • 55 citations

Toward Conceptualizing and Measuring Cognitive Structures

1981 • 55 citations

The impact of country of origin on pretrial and posttrial product evaluations: The moderating effect of consumer expertise

2003 • 55 citations

The effects of predicting a person's behavior on subsequent trait judgments

1984 • 55 citations

Memory for information about persons: the effect of encoding operations on subsequent retrieval

1983 • 53 citations

The role of context in the encoding of information.

1981 • 52 citations

Products and Country of Origin Effects: The Malaysian Consumers' Perception

2007 • 52 citations

Selective recall of decision-relevant information from texts

1984 • 51 citations

Multicausal inference: Evaluation of evidence in causally complex situations.

1985 • 50 citations

Expertise and the Structure of Free Recall

1983 • 49 citations

Integration of Verbal and Visual Information as Evidenced by Distortions in Picture Memory

1979 • 49 citations

The role of experimental design in investigations of the fan effect.

1979 • 48 citations

Country-of-Origin Premiums for Retailers in International Trades: Evidence from eBay's International Markets

2010 • 48 citations

Matching consumers' country and product image perceptions: an Australian perspective

2011 • 48 citations

Representation-saving effects of prior knowledge in memory for simple technical prose

1983 • 48 citations

Remembering reactions and facts: The influence of subsequent information.

1982 • 47 citations

Importance of the overall similarity of objects for adults' and children's classifications.

1981 • 46 citations

A Developmental Study of Consumer Information-Processing Strategies

1980 • 43 citations

Prose memory: Forgetting rates for memory codes.

1980 • 38 citations

The Effects of Consumer Education on Consumer Product Safety Behavior

1978 • 37 citations

The FTC's handling of puffery and other selling claims made “by implication”

1977 • 36 citations

Viewer Recall of Television Commercials: Prediction from the Propositional Structure of Commercial Scripts

1984 • 35 citations

Relationships between Information Recall and Subsequent Attitudes: Some Exploratory Findings

1985 • 32 citations

Prototypicality and deductive reasoning

1984 • 32 citations

Processing partially ordered information.

1980 • 31 citations

The Quintessential Snack Food: Measurement of Product Prototypes

1986 • 29 citations

Feature frequency and hypothesis testing in the acquisition of rule-governed concepts

1980 • 29 citations

A critique of schemata as a theory of human story memory

1979 • 29 citations

Logic and Illogic in the Advertising Process

1967 • 28 citations

Day-after Recall of Listerine Corrective Commercials

1983 • 27 citations

The Impact of Comparative Advertising on Perception Formation in New Product Introductions

1986 • 26 citations

Feature frequency in concept learning: What is counted?

1981 • 25 citations

Remembering prose: Productivity and accuracy constraints in recognition memory

1974 • 25 citations

Memory for pragmatic implications from courtroom testimony

1975 • 25 citations

The impact of country-of-origin cues on consumer perceptions of product quality: A binational test of the decomposed country-of-origin construct

2004 • 25 citations

The recognition of previous encounters.

1981 • 24 citations

Notes on effort and achievement-oriented behavior.

1983 • 24 citations

Learning a network of comparisons.

1977 • 24 citations

Encoding Processes: Levels of Processing and Existing Knowledge Structures1

1980 • 24 citations

Psycholinguistic Guidelines For Advertising Copy

1982 • 23 citations

Decision making with texts: Information analysis and schema acquisition.

1981 • 21 citations

Measuring Prior Knowledge

1986 • 21 citations

Issues Surrounding the Examination of Delay Effects in Advertising

1984 • 19 citations

Effects of Product Knowledge on Compaison, Memory, Evaluation, and Choice: a Model of Expertise in Consumer Decision-Making

1982 • 19 citations

Hypothesis Testing and Consumer Behavior: QIf It Works, Don't Mess With ItQ

1984 • 18 citations

A Longitudinal Evaluation of the Listerine Corrective Advertising Campaign

1983 • 17 citations

Inevitability and automaticity: A response to Fisk.

1986 • 17 citations

An Experimental Investigation of Intrusion Errors in Memory For Script Narratives

1983 • 16 citations

An Empirical Study of Consumers’ Sensitivity to the Wording of Affirmative Disclosure Messages

1984 • 16 citations

Representation of linear orders.

1984 • 15 citations

Research on advertising in mainland China: a review and assessment

2000 • 14 citations

Memory for meaningful connected discourse.

1975 • 13 citations

Processing artificial set inclusion relations: Educing the appropriate schema.

1982 • 11 citations

Perceived Correlates of Store Price Image: an Application of the Bootstrap

1986 • 11 citations

Frequency encoding is not inevitable and is not automatic: A reply to Hasher and Zacks.

1986 • 10 citations

Factors affecting the use of world knowledge to complete a linear ordering.

1981 • 9 citations

Repetition effects in word and pseudoword identification: Comment on Salasoo, Shiffrin, and Feustel.

1985 • 9 citations

Nature of Inference Representation

1984 • 9 citations

How to Solve Problems That Don't Matter: Some Heuristics For Uninvolved Thinking

1983 • 8 citations

The Role of Consumer Knowledge Dimensions on Country of Origin Effects: An Enquiry of Fast-consuming Product in India

2015 • 8 citations

Product Familiarity: Critical Comments on Selected Studies and Theoretical Extensions

1981 • 7 citations

The Effects of Part-List Cuing on Attribute Recall: Problem Framing At the Point of Retrieval

1985 • 5 citations

Methods for empirically deriving the structure of memory for procedures.

1984 • 5 citations

26 Die Marke Schweiz – Gefangen in der Mythosfalle zwischen Heidi und Willhelm Tell: Aktuelle Herausforderungen im Zusammenhang mit der Verwendung der Marke Schweiz als Co-Branding-Partner

2007 • 5 citations

Genealogy and memory

1980 • 5 citations

Construction and Representation of Orderings in Memory

1982 • 4 citations

Brand Origin Or Product Origin? the Effects of Country of Origin Fit on Brand Evaluation

2009 • 4 citations

Dimensional Validity, Consistency of Preference and Product Familiarity: an Exploratory Investigation of Wine Tasting

1982 • 4 citations

Concept Formation, Product Conceptualization and Cognitive Development

1980 • 2 citations

The Representation and Recall of Message Arguments in Advertising: Test of a Schema-Based Model

1986 • 2 citations