Comprehension of pragmatic implications in advertising.

The language-as-fixed-effect fallacy: A critique of language statistics in psychological research

1973 • 2,252 citations

Memory for tacit implications of sentences.

1973 • 267 citations

Memory for the pragmatic implications of sentences

1977 • 224 citations

Deception in Advertising: A Conceptual Approach

1975 • 172 citations

Psychology of Pragmatic Implication: Information Processing Between the Lines.

1978 • 140 citations

Memory and comprehension of implications and inferences of complex sentences

1974 • 93 citations

Recall of logical and pragmatic implications in sentences with dichotomous and continuous antonyms

1975 • 48 citations

The Federal Trade Commission's Use of Evidence to Determine Deception

1977 • 39 citations

The FTC's handling of puffery and other selling claims made “by implication”

1977 • 36 citations

Logic and Illogic in the Advertising Process

1967 • 28 citations

Memory for pragmatic implications from courtroom testimony

1975 • 25 citations

When Do Advertisements Mislead the Consumer: an Answer From Experimental Psychology

1976 • 12 citations

Deleted Work

1955 • 0 citations