Consumer “Confusion” of Origin and Brand Similarity Perceptions

Harvard business review

1994 • 42,704 citations

Designing Research for Application

1981 • 1,725 citations

Additive similarity trees

1977 • 610 citations

Representations of perceptions of risks.

1984 • 174 citations

Deception in Advertising: A Conceptual Approach

1975 • 172 citations

Spatial versus tree representations of proximity data

1982 • 148 citations

Consumer Confusion & Trademark Infringement

1978 • 60 citations

Deception in Advertising: A Conceptual Approach

1975 • 59 citations

Private Labels: Store Brands & Generic Products

1982 • 26 citations