Information Accessibility as a Moderator of Consumer Choice

Levels of processing: A framework for memory research

1972 • 9,205 citations

Encoding specificity and retrieval processes in episodic memory.

1973 • 4,419 citations

An Information Processing Theory of Consumer Choice

1979 • 2,314 citations

Availability versus accessibility of information in memory for words

1966 • 1,501 citations

Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis

1980 • 1,346 citations

The Organization of Prose and Its Effects on Memory

1978 • 688 citations

Individual construct accessibility and subjective impressions and recall.

1982 • 616 citations

Information-Presentation Format and Learning Goals as Determinants of Consumers' Memory Retrieval and Choice Processes

1982 • 186 citations

Retroactive inhibition in free recall: Inaccessibility of information available in the memory store.

1971 • 182 citations

Deception in Advertising: A Conceptual Approach

1975 • 172 citations

Effects of the organization of text on memory: Texts of two implications of a selective attention hypothesis.

1979 • 73 citations

What Do Consumers Know About Familiar Products

1980 • 52 citations

Decision-Making Role and Information Processing

1972 • 3 citations