Brand Origin Or Product Origin? the Effects of Country of Origin Fit on Brand Evaluation

On the relationship between autobiographical memory and perceptual learning.

1981 • 2,220 citations

Effects of Perceptual Fluency on Affective Judgments

1998 • 1,222 citations

A Meta-Analysis of Country-of-Origin Effects

1995 • 953 citations

Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations

1994 • 774 citations

The Effect of Conceptual and Perceptual Fluency on Brand Evaluation

2004 • 711 citations

Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions

1994 • 595 citations

Social stereotypes and information-processing strategies: The impact of task complexity.

1987 • 400 citations

Aims, Concepts, and Methods for the Representation of Individual Differences in Esthetic Responses to Design Features

1986 • 367 citations

Determinants of Country-of-Origin Evaluations

2000 • 316 citations

Determinants of Product Evaluation: Effects of the Time Interval between Knowledge of a Product's Country of Origin and Information about Its Specific Attributes

1990 • 282 citations

Stereotype efficiency reconsidered: encoding flexibility under cognitive load?

1998 • 243 citations

The Mere Exposure Effect: An Uncertainty Reduction Explanation Revisited

2001 • 214 citations

Assessing the Role of Contingency Awareness in Attitudinal Conditioning with Implications for Advertising Research

1989 • 139 citations

The mere exposure effect is based on implicit memory: Effects of stimulus type, encoding conditions, and number of exposures on recognition and affect judgments.

1995 • 120 citations

Bringing the Frame into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion

2003 • 99 citations