External Search: The Role of Consumer Beliefs

Harvard business review

1994 • 42,704 citations

Experimental and Quasi-Experimental Designs for Research

1963 • 15,071 citations

Information and Consumer Behavior

1970 • 5,516 citations

The Economics of Information

1961 • 4,796 citations

Applied Multiple Regression/Correlation Analysis for the Behavioral Sciences.

1985 • 4,482 citations

The Theory of Buyer Behavior

1971 • 2,962 citations

Consumer Behavior as Risk Taking

1960 • 1,518 citations

The economics of information

1963 • 1,438 citations

Risk Taking and Information Handling in Consumer Behavior

1969 • 1,394 citations

The Components of Perceived Risk

1972 • 1,131 citations

Beliefs Attitudes and Human Affairs

1970 • 806 citations

Perceived Risk and Consumer Decision-Making—The Case of Telephone Shopping

1964 • 721 citations

Consumer and Industrial Buying Behavior

1978 • 629 citations

Issues in Marketing's use of Multi-Attribute Attitude Models

1973 • 617 citations

A Comprehensive Dictionary of Psychological and Psychoanalytical Terms

1959 • 605 citations

Activities, interests and opinions.

1971 • 573 citations

Consumer Decision Making-Fact or Fiction?

1979 • 553 citations

Influence of Beer Brand Identification on Taste Perception

1964 • 440 citations

Information Acquisition Behavior in Brand Choice Situations

1977 • 417 citations

The Development of Brand Loyalty

1964 • 357 citations

Prepurchase Information Seeking for New Cars and Major Household Appliances

1972 • 356 citations

A Taxonomy of Prepurchase Information Gathering Patterns

1974 • 266 citations

Risk-Reduction Processes in Repetitive Consumer Behavior

1968 • 224 citations

Journal of Marketing Research

1968 • 194 citations

The Role of Confidence in Understanding and Predicting Buyers' Attitudes and Purchase Intentions

1975 • 174 citations

The Development of Brand Loyalty: An Experimental Study

1968 • 163 citations

Market Segmentation: Group versus Individual Behavior

1968 • 150 citations

A Note on the Relationship of Price and Imputed Quality

1964 • 131 citations

Is There a Generalized Price-Quality Relationship?

1971 • 121 citations

Direct Observation of Purchasing Behavior

1966 • 118 citations

Measuring Prepurchase Information Seeking

1975 • 113 citations

Canonical Analysis of Relations between Socioeconomic Risk and Personal Influence in Purchase Decisions

1969 • 111 citations

Analysis of ”Made in“ Product Images–An Exploratory Study

1974 • 107 citations

Family Buying Decisions: A Cross-Cultural Perspective

1974 • 104 citations

Price Reliance: Existence and Sources

1973 • 103 citations

Prepurchase Behavior of Buyers of Small Electrical Appliances

1966 • 103 citations

The Price-Quality Relationship: An Extension

1969 • 101 citations

Price and Choice Behavior

1972 • 98 citations

Multivariate Analysis of Differences in Buyer Decision Time

1971 • 90 citations

Prepurchase Information Seeking Behavior of New Car Purchasers—The Learning Hypothesis

1969 • 82 citations

Jesting Propensities to Shop

1966 • 65 citations

Customer–Salesman Interaction in Appliance Retailing

1973 • 65 citations

The “Imageries” of Department Stores

1964 • 61 citations

Nutrition Labeling for Canned Goods: A Study of Consumer Response

1973 • 60 citations

Assessing the Quality of Industrial Products

1978 • 58 citations

Market Segmentation: Group versus Individual Behavior

1968 • 56 citations

Consumer Search, Role Enactment, and Market Efficiency

1969 • 48 citations

The Shopping Matrix and Marketing Strategy

1965 • 46 citations

Experimental Analysis of Predecision Information Seeking

1969 • 41 citations

Shopping Goods, Shopping Centers, and Selling Strategies

1967 • 30 citations

Measurement of Consumers’ Prior Brand Information

1972 • 24 citations