Observations: SAM: The Self-Assessment Manikin An Efficient Cross-Cultural Measurement Of Emotional Response 1

Evidence for a three-factor theory of emotions

1977 • 1,757 citations

Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising

1987 • 1,545 citations

The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior

1986 • 769 citations

The Impact of Feelings on Ad-Based Affect and Cognition

1989 • 513 citations

MEASURES OF EMOTION

1989 • 179 citations

A conical model for the taxonomy of emotional experience.

1983 • 112 citations

Identifying feelings elicited by advertising

1988 • 106 citations

MANAGING THE CREATIVE EFFORT: PRE-PRODUCTION AND POST-PRODUCTION MEASURES OF EMOTIONAL RESPONSE 1

1993 • 15 citations

Measuring Multiple Emotional Responses to a Single Television Commercial

1994 • 14 citations