Integrating Compositional and Decompositional Analyses to Represent the Intervening Role of Perceptions in Evaluative Judgments

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Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition

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The Measurement of Meaning

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Conjoint Analysis in Consumer Research: Issues and Outlook

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Perception and the Representative Design of Psychological Experiments

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A general approach to confirmatory maximum likelihood factor analysis

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The Method of Path Coefficients

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Principles of Econometrics.

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The robust beauty of improper linear models in decision making.

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Comparison of Bayesian and regression approaches to the study of information processing in judgment

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Behavioral Decision Theory

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Representative design and probabilistic theory in a functional psychology.

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Causal Inferences in Nonexperimental Research

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Path Analysis: Sociological Examples

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Introduction to Structural Equation Models.

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Conjoint Measurement- for Quantifying Judgmental Data

1971 • 1,131 citations

A general method for analysis of covariance structures

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A GENERAL METHOD FOR ESTIMATING A LINEAR STRUCTURAL EQUATION SYSTEM*

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Integration theory and attitude change.

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The paramorphic representation of clinical judgment.

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Organismic achievement and environmental probability.

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Unit weighting schemes for decision making

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Aesthetics and Psychobiology

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Structural Equation Methods in the Social Sciences

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Estimating coefficients in linear models: It don't make no nevermind.

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Issues in Marketing's use of Multi-Attribute Attitude Models

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Spurious Correlation: A Causal Interpretation*

1954 • 408 citations

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Linear regression and process-tracing models of judgment.

1979 • 392 citations

Trade-Off Analysis of Consumer Values

1974 • 376 citations

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Peer Influences on Aspirations: A Reinterpretation

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Introduction to Structural Equation Models.

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Beyond Attitude Structure: Toward the Informational Determinants of Attitude

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Structural Equation Models in Experimental Research

1977 • 164 citations

A Comparison of the Internal Validity of Alternative Parameter Estimation Methods in Decompositional Multiattribute Preference Models

1979 • 160 citations

Beyond Attitude Structure: Toward the Informational Determinants of Attitude

1978 • 154 citations

The New Economic Theory of Consumer Behavior: An Interpretive Essay

1975 • 150 citations

Characteristics of the human inference process in complex choice behavior situations

1966 • 143 citations

Robustness of Conjoint Analysis: Some Monté Carlo Results

1978 • 137 citations

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Assessment of Attribute Importances and Consumer Utility Functions: Von Neumann-Morgenstern Theory Applied to Consumer Behavior

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The Direction of Causality between Perceptions, Affect, and Behavior: An Application to Travel Behavior

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SOCIAL JUDGMENT THEORY: APPLICATIONS IN POLICY FORMATION

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The Importance of Differential Weights in Multiple Attribute Models of Consumer Attitude

1973 • 90 citations

Looking for configurality in clinical judgment.

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Separating Perceptual Dimensions from Affective Overtones: An Application to Consumer Aesthetics

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Using Attribute Ratings for Product Positioning: Some Distinctions among Compositional Approaches

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Additive Decomposition of Perceptions Data Via Conjoint Analysis

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Multidimensional utility models for risky and riskless choice

1976 • 68 citations

Componential Segmentation in the Analysis of Consumer Trade-Offs

1979 • 66 citations

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1978 • 65 citations

Modeling Supermarket Product Selection

1973 • 61 citations

Measurement and Estimation of Conjoint Utility Functions

1979 • 61 citations

The Vector Model of Preferences: An Alternative to the Fishbein Model

1976 • 58 citations

Incorporating Group-Level Similarity Judgments in Conjoint Analysis

1978 • 54 citations

Market Segmentation Based on Consumer Ratings of Proposed Product Designs

1978 • 52 citations

Predicting Preferences on Experimental Bundles of Attributes: A Comparison of Models

1975 • 49 citations

Consumer Dynamics in Nonprofit Organizations

1978 • 49 citations

A solution for weights and scale values in functional measurement.

1976 • 47 citations

A Complementarity Model of Consumer Utility for Item Collections

1974 • 47 citations

Integration of attributes in bus transportation: Two modeling approaches.

1974 • 46 citations

On the Analysis of Interactions in Marketing Research Data

1973 • 41 citations

Comments on the “lens model” equation and the analysis of multiple-cue judgment tasks

1973 • 41 citations

An Interaction Model of Consumer Utility

1975 • 41 citations

ARTS PLAN: A Model Based System for Use in Planning a Performing Arts Series

1978 • 39 citations

Improving Prediction in Conjoint Measurement

1979 • 38 citations

Comparing Multiattribute Attitude Models by Optimal Scaling

1977 • 36 citations

Bayesian and regression models of human information processing—A myopic perspective

1971 • 36 citations

Configural effect in multiple-cue probability learning.

1973 • 29 citations

A conjoint-measurement analysis of human judgment

1974 • 28 citations

The analysis of multiple criteria in multiple-cue judgment tasks

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An Empirical and Algebraic Analysis of Alternative Techniques for Measuring Unobserved Variables

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ρ m As an "Error-Free" Index of Rater Agreement

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Configural information processing in two-cue probability learning

1978 • 23 citations

The Vector Model of Preferences: An Alternative to the Fishbein Model

1975 • 23 citations

A note on alternative methods for estimating factor scores.

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Weight and value in an information integration model: subjective rating of job applicants

1976 • 21 citations

Higher order configural information processing in nonmetric multiple-cue probability learning

1980 • 18 citations

Bootstrapping of Data and Decisions

1975 • 18 citations

An Empirical and Algebraic Analysis of Alternative Techniques for Measuring Unobserved Variables

1974 • 15 citations

Beyond Conjoint Measurement: a Method of Pairwise Trade-Off Analysis

1976 • 15 citations

Multiple Indicators: Some Criteria of Selection

1974 • 14 citations

PREDICTING PERFORMANCE IN GRADUATE SCHOOL

1977 • 13 citations

Multiattribute Preference Models For Consumer Research: a Synthesis

1979 • 12 citations