Conjoint Measurement- for Quantifying Judgmental Data

Simultaneous conjoint measurement: A new type of fundamental measurement

1964 • 1,990 citations

Mathematical psychology : an elementary introduction

1970 • 561 citations

Analysis of Factorial Experiments by Estimating Monotone Transformations of the Data

1965 • 486 citations

Measurement structures and linear inequalities

1964 • 450 citations

Inconsistencies in a schedule of paired comparisons

1961 • 303 citations

Multidimensional scaling and related techniques in marketing analysis

2009 • 287 citations

Additivity, utility, and subjective probability

1967 • 278 citations

The Determinants of Vendor Selection: The Evaluation Function Approach

1968 • 196 citations

Conjoint measurement: The Luce-Tukey axiomatization and some extensions

1964 • 169 citations

A general theory of polynomial conjoint measurement

1967 • 118 citations

Computer program abstracts

1967 • 77 citations

A study of subjective evaluation models

1969 • 59 citations

Media Factors: A Review Article

1970 • 36 citations

Measuring utility of money through decisions.

1958 • 34 citations

Computer Models in Advertising Media Selection

1968 • 30 citations

Ranking Procedures and Subjective Probability Distributions

1967 • 28 citations

Measuring Utility of Money through Decisions

1958 • 23 citations

Critique of: “Ranking Procedures and Subjective Probability Distributions”

1967 • 15 citations

Nonmetric approaches to multivariate analysis in marketing

1970 • 14 citations

Polynomial Conjoint Analysis of Similarities: Definitions for a Specific Algorithm

1969 • 10 citations

Critique of: “Ranking Procedures and Subjective Probability Distributions”

1967 • 7 citations

ADDITIVE REPRESENTATIONS FOR TWO‐DIMENSIONAL TABLES

1970 • 1 citations