Trade-Off Analysis of Consumer Values

Multidimensional scaling by optimizing goodness of fit to a nonmetric hypothesis

1964 • 7,106 citations

Simultaneous conjoint measurement: A new type of fundamental measurement

1964 • 1,990 citations

Conjoint Measurement- for Quantifying Judgmental Data

1971 • 1,131 citations

Analysis of Factorial Experiments by Estimating Monotone Transformations of the Data

1965 • 486 citations

Journal of Marketing Research

2010 • 265 citations

Forecasting Traffic on STOL^*

1973 • 55 citations

Pairwise nonmetric multidimensional scaling

1973 • 54 citations