The Fishbein Extended Model and Consumer Behavior

Work and motivation

1964 • 9,479 citations

The Measurement of Meaning

1957 • 8,915 citations

Statistical Theories of Mental Test Scores

1969 • 8,132 citations

The Logic of Scientific Discovery

2013 • 8,086 citations

Social learning and clinical psychology.

1954 • 3,773 citations

The Theory of Buyer Behavior

1971 • 2,962 citations

Purposive Behavior in Animals and Men

1950 • 2,502 citations

Introduction: Motivation

2020 • 2,342 citations

Processes of Opinion Change

1961 • 2,067 citations

An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object

1963 • 1,589 citations

Cognitive structure and attitudinal affect.

1956 • 1,059 citations

Integration theory and attitude change.

1971 • 898 citations

Level of aspiration.

2004 • 896 citations

Attitudinal and normative variables as predictors of specific behavior.

1973 • 874 citations

The prediction of behavior from attitudinal and normative variables

1970 • 816 citations

Behavioral Decision Theory

1961 • 765 citations

Benefit Segmentation: A Decision-oriented Research Tool

1968 • 746 citations

Issues in Marketing's use of Multi-Attribute Attitude Models

1973 • 617 citations

The prediction of behavioral intentions in a choice situation

1969 • 514 citations

Individual in Society

1962 • 483 citations

The Logic of Survey Analysis

1969 • 473 citations

Attitudes and normative beliefs as factors influencing behavioral intentions.

1972 • 465 citations

Consumer Buying Intentions and Purchase Probability: An Experiment in Survey Design

1966 • 406 citations

A test of a model for reducing measured attitude-behavior discrepancies.

1972 • 319 citations

The Theory of Stochastic Preference and Brand Switching

1974 • 318 citations

The AB Scales

1962 • 242 citations

Subjective probability and decision under uncertainty.

1959 • 221 citations

Some methodological issues in semantic differential research.

1969 • 210 citations

An Attitude Model for the Study of Brand Preference

1972 • 208 citations

A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes

1975 • 194 citations

Implications of a measurement problem for expectancy theory research

1973 • 189 citations

Toward an Understanding of Family Planning Behaviors: An Initial Investigation¹

1972 • 172 citations

The Nature and Uses of Expectancy-Value Models in Consumer Attitude Research

1972 • 154 citations

A Comparative Analysis of Attitudinal Predictions of Brand Preference

1973 • 141 citations

Attitude, Social Influence, Personal Norm, and Intention Interactions as Related to Brand Purchase Behavior

1974 • 133 citations

Summation versus balance in attitude organization and change.

1964 • 128 citations

Perceived Instrumentality and Value Importance as Determinants of Attitudes

1972 • 106 citations

Cognitive Algebra in Multi-Attribute Attitude Models

1975 • 96 citations

A procedure for increasing word association originality and its transfer effects.

1958 • 93 citations

Thinking: from a behavioristic point of view.

1955 • 85 citations

An Evaluation of the Expectancy Value Model of Attitude Measurement for Physician Prescribing Behavior

1974 • 85 citations

The Relationship of Attitudes and Normative Beliefs to Cheating in College

1971 • 69 citations

The Vector Model of Preferences: An Alternative to the Fishbein Model

1976 • 58 citations

Attitude Models Revisited: An Individual Level Analysis

1974 • 50 citations

How Useful Are 90-Day Purchase Probabilities?

1971 • 50 citations

Fishbein and Brand Preference: A Reply

1972 • 25 citations

Use of Consumer Judgment Models in Promotion Planning

1973 • 23 citations

Analysis of Behavioral Systems.

1972 • 19 citations

A Reply to the Response to Bass, Talarzyk, and Sheth

1972 • 18 citations

Reply to Comments on the Nature and Uses of Expectancy-Value Models in Consumer Attitude Research

1972 • 18 citations

Marketing Underground: an Investigation of Fishbein's Behavioral Intention Model

1974 • 15 citations

The prediction of behavior.

2011 • 12 citations

Direct assessment of consumer utility functions: von Neumann-Morgenstern utility theory applied to marketing

2011 • 8 citations

Commentaries on Bettman, Capon, and Lutz

1975 • 6 citations

An Approach to the Resolution of Multicolinearity in the Attribute Structure of Attitudes

1972 • 3 citations

Deleted Work

1955 • 0 citations