The Vector Model of Preferences: An Alternative to the Fishbein Model

Attitudes and Cognitive Organization

1946 • 3,547 citations

Readings in Attitude Theory and Measurement

1968 • 2,137 citations

An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object

1963 • 1,589 citations

Current Studies in Social Psychology.

1966 • 646 citations

Issues in Marketing's use of Multi-Attribute Attitude Models

1973 • 617 citations

The AB Scales

1962 • 242 citations

The Nature and Uses of Expectancy-Value Models in Consumer Attitude Research

1972 • 154 citations

An investigation of cognitive structure within expectancy-value response models

1973 • 3 citations