The Direction of Causality between Perceptions, Affect, and Behavior: An Application to Travel Behavior

Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research

1975 • 35,468 citations

A Theory of Cognitive Dissonance

2017 • 18,931 citations

The Psychology of Interpersonal Relations.

1958 • 12,235 citations

Principles of Econometrics

1973 • 3,349 citations

The Theory of Buyer Behavior

1971 • 2,962 citations

An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object

1963 • 1,589 citations

A Model for Predictive Measurements of Advertising Effectiveness

1961 • 1,280 citations

Cognitive structure and attitudinal affect.

1956 • 1,059 citations

Issues in Marketing's use of Multi-Attribute Attitude Models

1973 • 617 citations

Econometric Methods, 2nd Ed.

1976 • 504 citations

The Importance of Halo Effects in Multi-Attribute Attitude Models

1976 • 146 citations

Structural models for the analysis of traveler attitude-behavior relationships

1978 • 95 citations

An attitudinal modal choice model

1976 • 72 citations

An Experimental Investigation of Attitude Change and Choice of a New Brand

1974 • 70 citations

Attitudinal and situational variables influencing urban mode choice: Some empirical findings

1974 • 67 citations

Attitude-Behaviour Relationships in Travel-Demand Modelling

2021 • 66 citations

An Empirical Test of the Howard-Sheth Model of Buyer Behavior

1976 • 57 citations

The Prediction of Individual Probabilities of Brand Choice

1978 • 53 citations

The importance of attitudes in the decision to use mass transit

1977 • 37 citations

Consumer oriented approaches to marketing urban transit

1973 • 16 citations

Halo Effects in Brand Belief Measurement: Implications For Attitude Model Development

1974 • 14 citations

A Measure of Halo

1978 • 8 citations

Market Segmentation and Parameter Inequalities in a Buyer Behavior Model

1975 • 8 citations