Componential Segmentation in the Analysis of Consumer Trade-Offs

Applied Multiple Regression/Correlation Analysis for the Behavioral Sciences.

1977 • 7,744 citations

Analyzing multivariate data

1978 • 1,595 citations

Situational Variables and Consumer Behavior

1975 • 1,581 citations

Conjoint Measurement- for Quantifying Judgmental Data

1971 • 1,131 citations

Multiple regression as a general data-analytic system.

1968 • 1,109 citations

Issues and Advances in Segmentation Research

1978 • 802 citations

Trade-Off Analysis of Consumer Values

1974 • 376 citations

A new approach to market segmentation

1977 • 204 citations

A Comparative Analysis of Attitudinal Predictions of Brand Preference

1973 • 141 citations

Additive Decomposition of Perceptions Data Via Conjoint Analysis

1978 • 70 citations

Measurement and Estimation of Conjoint Utility Functions

1979 • 61 citations

A Method for Investigating and Representing Implicit Social Class Theory

1975 • 10 citations