Psychographics: A Critical Review

Convergent and discriminant validation by the multitrait-multimethod matrix.

1959 • 16,404 citations

Applied Multivariate Analysis

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Journal of leisure research

1988 • 702 citations

The Seventh Mental Measurements Yearbook

1973 • 667 citations

The Concept and Application of Life Style Segmentation

1974 • 603 citations

Activities, interests and opinions.

1971 • 573 citations

Applied multivariate analysis

1972 • 500 citations

Customer Impulse Purchasing Behavior

1967 • 455 citations

Multivariate Procedures for the Behavioral Sciences

1965 • 330 citations

The Theory of Stochastic Preference and Brand Switching

1974 • 318 citations

Research for Marketing Decisions

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A Study of the Influence of Image Congruence on Consumer Choice

1968 • 290 citations

Journal of Marketing Research

1973 • 276 citations

Journal of Marketing Research

2010 • 264 citations

Perception of Self, Generalized Stereotypes, and Brand Selection

1968 • 246 citations

Consumer Behavior: Theoretical Sources

1974 • 245 citations

Personality and Consumer Behavior: A Review

1971 • 242 citations

Life style and psychographics

1974 • 242 citations

To Dispel Fantasies About Fantasy-Based Measures of Achievement Motivation.

1972 • 233 citations

The Identity of Women's Clothing Fashion Opinion Leaders

1970 • 232 citations

Self-Concept and Brand Preference

1971 • 218 citations

Psychological statistics.

1955 • 197 citations

Market Segmentation: Group versus Individual Behavior

1968 • 150 citations

Psychological and Objective Factors in The Prediction of Brand Choice Ford Versus Chevrolet

1959 • 140 citations

Derivation of Theory by Means of Factor Analysis or Tom Swift and His Electric Factor Analysis Machine

1967 • 140 citations

Handbook of Consumer Motivations

1964 • 139 citations

Personality Variables and the Consumer Decision Process

1968 • 136 citations

Personality Correlates of Opinion Leadership and Innovative Buying Behavior

1969 • 136 citations

Mutually Adaptive Effects of Interpersonal Communication

1971 • 127 citations

An Analysis of Catalog Buying Behavior

1974 • 127 citations

Determinants of Private Brand Attitude

1967 • 124 citations

Personality Variables and Cigarette Brand Choice

1971 • 122 citations

Intermarket Patronage: A Psychographic Study of Consumer Outshoppers

1972 • 119 citations

Correlates of Brand Loyalty: Some Positive Results

1970 • 113 citations

Consumer Characteristics Associated with Dealing: An Empirical Example

1971 • 106 citations

Can Private Brand Buyers be Identified?

1972 • 105 citations

Life Style Patterns and Commercial Bank Credit Card Usage

1971 • 96 citations

Numerical Taxonomy in Marketing Analysis: A Review Article

1968 • 86 citations

Personality and Innovation Proneness

1971 • 86 citations

Masculinity of smokers and the masculinity of cigarette images.

1965 • 79 citations

Will the Real Consumer Activist Please Stand Up: An Examination of Consumers’ Opinions about Marketing Practices

1973 • 78 citations

Can a personality construct be validated empirically?

1973 • 78 citations

Backward Profiling of Male Innovators

1974 • 72 citations

Psychological Factors in Predicting Product Choice

1962 • 71 citations

Attitude Research Reaches New Heights

1973 • 68 citations

Personality characteristics of purchasers.

1960 • 68 citations

Alchemy in the Behavioral Sciences

1972 • 65 citations

A Profile of Urban In-home Shoppers: The Other Half

1972 • 62 citations

Personality and product use.

1961 • 59 citations

Market Segmentation: Group versus Individual Behavior

1968 • 56 citations

Personality measures and market segmentation

1969 • 52 citations

Can New Product Buyers be Identified?

1967 • 45 citations

Social Character and Acceptance of New Products

1970 • 43 citations

Predicting Opinion Leadership for Men's Apparel Fashions

1972 • 43 citations

A Multivariate Analysis of Personality and Product Use

1971 • 43 citations

Personality and Implicit Behavior Patterns

1973 • 40 citations

Consumer Characteristics Associated with Dealing: An Empirical Example

1971 • 38 citations

A Taxonomy of Magazine Readership Applied to Problems in Marketing Strategy and Media Selection

1969 • 36 citations

Personality and the Determinants of Product Choice

1972 • 36 citations

Dogmatism and Innovation: A Replication

1972 • 35 citations

Social Character and Differential Preference for Mass Communication

1965 • 35 citations

A Segmentation Research Design Using Consumer Panel Data

1972 • 33 citations

Self-percept and consumer attitudes toward small cars.

1963 • 32 citations

Attitude Research in Transition

1973 • 31 citations

Attitude research on the rocks

1968 • 31 citations

Market Segmentation through Numerical Taxonomy

1971 • 28 citations

Preference for new products and its relationship to different measures of conformity.

1960 • 20 citations

Advancing Marketing Efficiency

1960 • 17 citations

Life style patterns: A new constraint for mass communications research

1971 • 17 citations

Canadians and Americans: A Comparative Analysis

1974 • 17 citations

Characteristics of Owners of Thrift Deposits in Commercial Banks and Savings & Loan Associations

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Classifying Market Survey Respondents

1966 • 12 citations

Market Segmentation by Motivation and Attitude

1972 • 12 citations

Characteristics of Owners of Thrift Deposits in Commercial Banks and Savings and Loan Associations

1965 • 8 citations

Industrial society : social sciences in management

1968 • 8 citations

Prediction of cigarette consumption level with personality and socioeconomic variables.

1972 • 6 citations

An Empirical Investigation of the Validity of Selected Attitude and Activity Measures

1972 • 5 citations

SVIB interests and product preferences.

1969 • 3 citations

Combined proceedings : marketing education and the real world and dynamic marketing in a changing world

1973 • 3 citations

Socioeconomic and Personality Characteristics As They Relate to Ecologically-Constructive Purchasing Behavior

1972 • 3 citations

Consumer life styles and their relationship to market behavior regarding household furniture

1969 • 2 citations

Psychographics in department store imagery

1971 • 2 citations

Personality As a Determinant Factor in Store Choice

1972 • 2 citations