Preference for new products and its relationship to different measures of conformity.

The Measurement of Meaning

1957 • 8,915 citations

The Organization Man

1956 • 1,711 citations

The Lonely Crowd

1950 • 1,282 citations

Conformity and character.

1955 • 791 citations

A motivational factor in conformity.

1957 • 27 citations