Social Character and Differential Preference for Mass Communication

A Study of Riesman's Theory of Social Character

1962 • 95 citations

An Examination of the Riesman Social Character Typology: A Metropolitan Survey

1962 • 22 citations

Social Character and Conformity: A Differential in Susceptibility to Social Influence

1963 • 21 citations

Preference for new products and its relationship to different measures of conformity.

1960 • 20 citations

Other-directedness in Consumer-goods Advertising: A Test of Riesman’s Historical Theory

1982 • 16 citations

Occupational interests, social values and social character.

1965 • 15 citations

Other-Directedness in Consumer-Goods Advertising: A Test of Riesman's Historical Theory

1959 • 13 citations