Can Private Brand Buyers be Identified?

Harvard business review

1994 • 42,704 citations

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On the Interpretation of Discriminant Analysis

1969 • 578 citations

Journal of Marketing Research

1968 • 194 citations

The “Deal-Prone” Consumer

1965 • 168 citations

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Determinants of Private Brand Attitude

1967 • 124 citations

Are Some Consumers More Prone to Purchase Private Brands?

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1967 • 45 citations

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1967 • 45 citations