A Multivariate Analysis of Personality and Product Use

Psychological and Objective Factors in The Prediction of Brand Choice Ford Versus Chevrolet

1959 • 140 citations

Personality Variables and the Consumer Decision Process

1968 • 136 citations

An Interpersonal Orientation to the Study of Consumer Behavior

1967 • 96 citations

Psychological Factors in Predicting Product Choice

1962 • 71 citations

Personality characteristics of purchasers.

1960 • 68 citations

Personality and product use.

1961 • 59 citations

Can New Product Buyers be Identified?

1967 • 45 citations

Choice Criteria, Decision Behavior, and Personality

1968 • 37 citations