A Taxonomy of Magazine Readership Applied to Problems in Marketing Strategy and Media Selection

Frank M. Bass, Edgar A. Pessemier, Douglas J. Tigert

DOI: 10.1086/295202

The Journal of Business

Data up to Jan 2025

Published1969

Citations36

References3

Fields

Business Computer science Biology Advertising Marketing Botany

Total Citations Per Year

Abstract

References (3)

Modern factor analysis

1960 • 5,314 citations

Discrete Optimization Via Marginal Analysis

1966 • 381 citations

Measuring advertising effectiveness.

1963 • 135 citations

Cited By (0)

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