Intermarket Patronage: A Psychographic Study of Consumer Outshoppers

Fred D. Reynolds, William R. Darden

DOI: 10.1177/002224297203600410

Journal of Marketing

Data up to Jan 2025

Published1972

Citations119

References2

Fields

Business Advertising Marketing

Total Citations Per Year

Abstract

References (2)

Activities, interests and opinions.

1971 • 573 citations

Mutually Adaptive Effects of Interpersonal Communication

1971 • 127 citations

Cited By (0)

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