Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review

Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research

1975 • 35,468 citations

Harvard business review

1993 • 13,965 citations

Advances in Consumer Research

2014 • 13,596 citations

Conditional logit analysis of qualitative choice behavior

1972 • 13,435 citations

Frontiers in Econometrics

1975 • 8,241 citations

Conjoint Analysis in Consumer Research: Issues and Outlook

1978 • 3,181 citations

The Theory of Buyer Behavior

1971 • 2,962 citations

Linear models in decision making.

1974 • 1,885 citations

Situational Variables and Consumer Behavior

1975 • 1,581 citations

Multidimensional Scaling: Theory and Applications in the Behavioral Sciences

1974 • 748 citations

Benefit Segmentation: A Decision-oriented Research Tool

1968 • 746 citations

Linear programming techniques for multidimensional analysis of preferences

1973 • 659 citations

Issues in Marketing's use of Multi-Attribute Attitude Models

1973 • 617 citations

Consumer Choice Strategies: Simplifying Vs. Optimizing

1975 • 539 citations

Applied Multidimensional Scaling

2012 • 394 citations

Trade-Off Analysis of Consumer Values

1974 • 376 citations

Identification of Determinant Attributes: A Comparison of Methods

1971 • 292 citations

Multidimensional scaling and related techniques in marketing analysis

2009 • 287 citations

The Fishbein Extended Model and Consumer Behavior

1975 • 285 citations

A Consumer-Based Methodology for the Identification of New Product Ideas

1974 • 245 citations

Estimating the weights for multiple attributes in a composite criterion using pairwise judgments

1973 • 243 citations

The Choice Process for Graduate Business Schools

1978 • 214 citations

Multi-Attribute Utility Models: A Review of Field and Field-Like Studies

1974 • 198 citations

A Consumer Preference Approach to the Planning of Rural Primary Health-Care Facilities

1976 • 186 citations

The Effect of Ecological Concern on Brand Perceptions

1973 • 183 citations

Mathematical Programming Models for the Determination of Attribute Weights

1974 • 159 citations

Psychological Theories of Consumer Choice

1976 • 153 citations

Market Segmentation: A Strategic Management Tool

1971 • 153 citations

The Importance of Halo Effects in Multi-Attribute Attitude Models

1976 • 146 citations

A Normative Methodology for Modeling Consumer Response to Innovation

1977 • 145 citations

Marketing Applications of MDS: Assessment and Outlook

1975 • 112 citations

The Importance of Halo Effects in Multi-Attribute Attitude Models

1975 • 107 citations

Estimating Consumer Preferences for a New Durable Brand in an Established Product Class

1974 • 105 citations

Using Laboratory Brand Preference Scales to Predict Consumer Brand Purchases

1971 • 102 citations

Perceptor: A Model for Product Positioning

1975 • 93 citations

A procedure for new product positioning in an attribute space

1977 • 92 citations

Voting for a Political Candidate Under Conditions of Minimal Information

1974 • 84 citations

Benefit Structure Analysis: A New Tool for Product Planning

1976 • 83 citations

The Psychological Situation As a Determinant of Consumer Behavior

1975 • 79 citations

The Structure of Consumer Choice Processes

1971 • 72 citations

A New Procedure for Concept Evaluation

1973 • 70 citations

The Vector Model of Preferences: An Alternative to the Fishbein Model

1976 • 58 citations

Predicting Preferences on Experimental Bundles of Attributes: A Comparison of Models

1975 • 49 citations

Marketing Applications of MDS: Assessment and Outlook

1975 • 40 citations

The Dimensions of New Product Planning

1973 • 38 citations

Measurement of a composite criterion of managerial success

1973 • 25 citations

Data Quality, Level of Aggregation, and Nonmetric Multidimensional Scaling Solutions

1976 • 23 citations

The Vector Model of Preferences: An Alternative to the Fishbein Model

1975 • 23 citations

Use of Consumer Judgment Models in Promotion Planning

1973 • 23 citations

A Study of Consumers' Cognitive Structure for Cigarette Brands

1970 • 18 citations

An Exploratory Analysis of the Nature and Extent of Individual Differences in Perception

1974 • 18 citations

Consideration of context differences in product evaluation and market segmentation

1975 • 14 citations

The Prediction of Preference for Capital Equipment Using Linear Attitude Models

1974 • 14 citations

Preference Tests and the Management of Product Features

1968 • 13 citations

A General Procedure for Estimating Consumer Preference Distributions

1975 • 12 citations

SUBJECTIVE EVALUATIONS FOR PRODUCT DESIGN DECISIONS

1975 • 11 citations

Validity and Reliability of Criterion-Based Preferences

1978 • 7 citations

Analysis of Irregular Two-Dimensional Distributions of Consumer Buying Choices

1966 • 4 citations

Validity Importance in Consumer Research: Some Pragmatic Issues

1977 • 4 citations

Consideration of Context Differences in Product Evaluation and Market Segmentation

1975 • 2 citations