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Consideration of context differences in product evaluation and market segmentation

Thomas P. Hustad, Charles S. Mayer, Thomas W. Whipple
DOI: 10.1007/bf02729956
Journal of the Academy of Marketing Science

Data up to Jan 2025

Published1975
Citations14
References4
Fields
Computer scienceBusinessMathematicsGeographyPhilosophyRisk analysis (engineering)MarketingArtificial intelligence

Total Citations Per Year

Abstract

References (4)

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Cited By (0)

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