Using Laboratory Brand Preference Scales to Predict Consumer Brand Purchases

Individual Choice Behavior: A Theoretical Analysis.

1960 • 2,690 citations

The Method of Paired Comparisons.

1964 • 1,314 citations

An Analysis of Variance for Paired Comparisons

1952 • 318 citations

Market Segmentation: Group versus Individual Behavior

1968 • 150 citations

A New Way to Determine Buying Decisions

1959 • 88 citations

Can New Product Buyers be Identified?

1967 • 45 citations

An Experimental Method for Estimating Demand

1960 • 39 citations

A Taxonomy of Magazine Readership Applied to Problems in Marketing Strategy and Media Selection

1969 • 36 citations

Forecasting Brand Performance through Simulation Experiments

1964 • 12 citations