Mathematical Programming Models for the Determination of Attribute Weights

Multidimensional scaling by optimizing goodness of fit to a nonmetric hypothesis

1964 • 7,106 citations

Hierarchical clustering schemes

1967 • 4,697 citations

Analysis of individual differences in multidimensional scaling via an n-way generalization of “Eckart-Young” decomposition

1970 • 4,521 citations

Elimination by aspects: A theory of choice.

1972 • 3,400 citations

The Theory of Buyer Behavior

1971 • 2,962 citations

Comparison of Bayesian and regression approaches to the study of information processing in judgment

1971 • 1,820 citations

A theory of data.

1960 • 1,609 citations

Cognitive structure and attitudinal affect.

1956 • 1,059 citations

An Expository Development of a Mathematical Model of the Electoral Process

1970 • 736 citations

Linear programming techniques for multidimensional analysis of preferences

1973 • 659 citations

Issues in Marketing's use of Multi-Attribute Attitude Models

1973 • 617 citations

The use of nonlinear, noncompensatory models in decision making.

1970 • 564 citations

Statistics; probability, inference, and decision

1975 • 556 citations

An Attitude Model for the Study of Brand Preference

1972 • 208 citations

An experimental study of relationships between attitudes, brand preference, and choice

1972 • 192 citations

Market Segmentation: A Strategic Management Tool

1971 • 153 citations

Television Show Preference: Application of a Choice Model

1976 • 98 citations

The Importance of Differential Weights in Multiple Attribute Models of Consumer Attitude

1973 • 90 citations

Rational Political Man: A Synthesis of Economic and Social-Psychological Perspectives

1969 • 85 citations

Evaluating Models of Attitude Structure

1972 • 64 citations

Consumer Choice Behavior: An Experimental Approach

1969 • 62 citations

A simple method for pairwise monotone regression

1975 • 58 citations

The existence of evoked set and determinants of its magnitude in brand choice behavior

1969 • 37 citations

Effects of the Number and Type of Attributes Included in an Attitude Model: More Is Not Better

1972 • 33 citations

Evaluation Process Models and the Prediction of Preference

1971 • 19 citations

An Exponential Discrepancy Model for Attitude Evaluation

1976 • 15 citations

Multidimensional models for the evaluation of political candidates

1972 • 14 citations