The Importance of Halo Effects in Multi-Attribute Attitude Models

A Theory of Cognitive Dissonance

1957 • 21,402 citations

A New Approach to Consumer Theory

1966 • 7,454 citations

Multidimensional scaling by optimizing goodness of fit to a nonmetric hypothesis

1964 • 7,106 citations

Nonmetric multidimensional scaling: A numerical method

1964 • 4,689 citations

The analysis of proximities: Multidimensional scaling with an unknown distance function. I.

1962 • 2,530 citations

Readings in Attitude Theory and Measurement

1968 • 2,137 citations

Theories of cognitive consistency : a sourcebook

1969 • 1,999 citations

A constant error in psychological ratings.

1920 • 1,936 citations

Conflict, Decision and Dissonance

1965 • 1,375 citations

Cognitive structure and attitudinal affect.

1956 • 1,059 citations

The analysis of proximities: Multidimensional scaling with an unknown distance function. II

1962 • 869 citations

Issues in Marketing's use of Multi-Attribute Attitude Models

1973 • 617 citations

Attitude Organization and Change. An Analysis of Consistency among Attitude Components

1961 • 499 citations

Multidimensional scaling and related techniques in marketing analysis

2009 • 287 citations

Consumer Behavior: Theoretical Sources

1974 • 245 citations

A Consumer-Based Methodology for the Identification of New Product Ideas

1974 • 245 citations

An Attitude Model for the Study of Brand Preference

1972 • 208 citations

An experimental study of relationships between attitudes, brand preference, and choice

1972 • 192 citations

Experimental Study of Consumer Behavior Conformity and Independence

1966 • 170 citations

Mathematical Programming Models for the Determination of Attribute Weights

1974 • 159 citations

The Nature and Uses of Expectancy-Value Models in Consumer Attitude Research

1972 • 154 citations

A Comparative Analysis of Attitudinal Predictions of Brand Preference

1973 • 141 citations

Effects of Group Influences on Consumer Brand Preferences

1966 • 118 citations

Perceived Instrumentality and Value Importance as Determinants of Attitudes

1972 • 106 citations

The Importance of Differential Weights in Multiple Attribute Models of Consumer Attitude

1973 • 90 citations

Group Influence and Brand Choice Congruence

1972 • 72 citations

Evaluating Models of Attitude Structure

1972 • 64 citations

Informal Social Group Influence on Consumer Brand Choice

1969 • 54 citations

Television Show Preference: Application of a Choice Model

1971 • 50 citations

Attitude Models Revisited: An Individual Level Analysis

1974 • 50 citations

An Empirical Test of the Howard-Sheth Model of Buyer Behavior

1970 • 33 citations

Use of Consumer Judgment Models in Promotion Planning

1973 • 23 citations

Testing Cognitive Models through Computer-Controlled Experiments

1971 • 18 citations

An exponential discrepancy model for attitude evaluation

1971 • 13 citations

Conformity Influence in Small Groups: A Probabilistic Measure

1972 • 6 citations

On L and R and Happisimm

1972 • 3 citations