Estimating Brand Positioning Maps Using Supermarket Scanning Data

American Economic Review

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The theory and practice of econometrics

1986 • 4,551 citations

Conjoint Analysis in Consumer Research: Issues and Outlook

1978 • 3,181 citations

Marketing Management: Analysis, Planning and Control

1973 • 2,497 citations

Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis

1982 • 1,910 citations

Evaluating Program and Managerial Efficiency: An Application of Data Envelopment Analysis to Program Follow Through

1981 • 1,544 citations

Consumer Demand. A New Approach.

1972 • 1,071 citations

The Theory and Practice of Econometrics.

1981 • 866 citations

Relative Curvature Measures of Nonlinearity

1980 • 500 citations

Product policy : concepts, methods, and strategy

1982 • 395 citations

Applied Multidimensional Scaling

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Defensive Marketing Strategies

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Customer-Oriented Approaches to Identifying Product-Markets

1979 • 388 citations

Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review

1979 • 368 citations

Defensive Marketing Strategies

1983 • 350 citations

A Possible Procedure for Analysing Quality Differentials in the Egg Market

1980 • 326 citations

Design and Marketing of New Products

1981 • 293 citations

General model for nutritional responses of higher organisms.

1975 • 251 citations

Profit Maximizing Perceptual Positions: An Integrated Theory for the Selection of Product Features and Price

1981 • 219 citations

Testing Competitive Market Structures

1984 • 188 citations

Product Differentiation in a Market with Endogenous Sequential Entry

1980 • 182 citations

The New Economic Theory of Consumer Behavior: An Interpretive Essay

1975 • 150 citations

Inference of Hierarchical Choice Processes from Panel Data

1981 • 110 citations

Product Management: Strategy and Organization

1978 • 106 citations

An Approach to the Optimal Positioning of a New Product

1983 • 103 citations

Application of the “Defender” Consumer Model

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Market Segmentation Using Models of Multidimensional Purchasing Behavior

1974 • 74 citations

Constructing Joint Spaces from Pick-Any Data: A New Tool for Consumer Analysis

1982 • 68 citations

Homothetic and Non-Homothetic CES Production Functions

1977 • 58 citations

Competition and Product Variety

1980 • 51 citations

Market Segmentation Using Models of Multidimensional Purchasing Behavior

1974 • 48 citations

New Methods for Comparing the Biological Efficiency of Alternate Nutrient Sources

1978 • 47 citations

A Panel-Data Based Method for Merging Joint Space and Market Response Function Estimation

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Note—Notions of Efficiency and Their Reference Sets

1986 • 35 citations

Empirical test of the Lancaster characteristics model

1984 • 27 citations

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1982 • 15 citations

On Bivariate Random Variables Where The Quotient of Their Coordinates Follows Some Known Distribution

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Defensive marketing strategy : its application to a financial decision support system

1983 • 3 citations

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1983 • 2 citations