A Panel-Data Based Method for Merging Joint Space and Market Response Function Estimation

Analysis of individual differences in multidimensional scaling via an n-way generalization of “Eckart-Young” decomposition

1970 • 4,521 citations

Theory and Applications of Correspondence Analysis.

1986 • 2,979 citations

A generalized solution of the orthogonal procrustes problem

1966 • 1,944 citations

A theory of data.

1960 • 1,609 citations

The Conceptual Framework of Psychology

1954 • 1,073 citations

L'analyse des données

1983 • 1,005 citations

Nonmetric individual differences multidimensional scaling: An alternating least squares method with optimal scaling features

1977 • 955 citations

Nonlinear Multivariate Analysis.

1992 • 670 citations

Analysis of Categorical Data: Dual Scaling and Its Applications

1983 • 426 citations

An analysis and synthesis of multiple correspondence analysis, optimal scaling, dual scaling, homogeneity analysis and other methods for quantifying categorical multivariate data

1985 • 415 citations

Fitting one matrix to another under choice of a central dilation and a rigid motion

1970 • 402 citations

Product policy : concepts, methods, and strategy

1982 • 395 citations

Defensive Marketing Strategies

2008 • 393 citations

Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review

1979 • 368 citations

Multidimensional scaling and related techniques in marketing analysis

2009 • 287 citations

Profit Maximizing Perceptual Positions: An Integrated Theory for the Selection of Product Features and Price

1981 • 219 citations

Candelinc: A general approach to multidimensional analysis of many-way arrays with linear constraints on parameters

1980 • 219 citations

A Constrained Unfolding Methodology for Product Positioning

1986 • 154 citations

Market Segmentation: A Strategic Management Tool

1971 • 153 citations

A Simultaneous Equation Regression Study of Advertising and Sales of Cigarettes

1976 • 151 citations

Applied multidimensional scaling : a comparison of approaches and algorithms

1972 • 141 citations

Integrating Compositional and Decompositional Analyses to Represent the Intervening Role of Perceptions in Evaluative Judgments

1981 • 128 citations

The Product Life Cycle and Time-Varying Advertising Elasticities

1976 • 107 citations

Estimating Brand Positioning Maps Using Supermarket Scanning Data

1987 • 91 citations

Multivariate Analysis of Sales Responses of Competing Brands to Advertising

1972 • 90 citations

Joint-space analysis of “pick-any” data: Analysis of choices from an unconstrained set of alternatives

1979 • 81 citations

An individual difference model for the multidimensional analysis of preference data

1972 • 76 citations

Three-way metric unfolding via alternating weighted least squares

1985 • 75 citations

Constructing Joint Spaces from Pick-Any Data: A New Tool for Consumer Analysis

1982 • 68 citations

Multifirm Analysis of Competitive Decision Variables

1974 • 67 citations

Judged Similarity and Brand-Switching Data as Similarity Measures

1972 • 61 citations

Technical Note—Aggregating Individual Purchases to the Household Level

1986 • 41 citations

The Dimensions of New Product Planning

1973 • 38 citations

A MULTIVARIATE INVESTIGATION OF PREFERENCES

1973 • 31 citations

Time Changes in Perception: A Longitudinal Application of Multidimensional Scaling

1976 • 27 citations

Estimation of a Longitudinal Model to Decompose the Effects of an Advertising Stimulus on Family Consumption

1980 • 18 citations

A Longitudinal Model to Decompose the Effects of an Advertising Stimulus on Family Consumption

1980 • 12 citations

Measuring Advertising Effect By Perceptual Mapping: a Cautionary Tale

1974 • 6 citations

Factor Analysis of Perceptual Change

1972 • 5 citations

Simple and Weighted Unfolding Threshold Models for the Spatial Representation of Binary Choice Data

1986 • 3 citations

Two Models for Representing Unrestricted Choice Data

1980 • 1 citations

Local Retail Market Monitoring: Strategic Implications

1978 • 1 citations