An Approach to the Optimal Positioning of a New Product

Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition

1974 • 10,186 citations

Conjoint Analysis in Consumer Research: Issues and Outlook

1978 • 3,181 citations

A theory of data.

1960 • 1,609 citations

Consumer Demand: A New Approach.

1975 • 1,318 citations

Individual differences and multidimensional scaling

1972 • 552 citations

Separable Utility and Aggregation

1959 • 519 citations

Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology

1978 • 417 citations

The Empirical Implications of a Utility Tree

1957 • 409 citations

Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review

1979 • 368 citations

A General Approach to Product Design Optimization via Conjoint Analysis

1981 • 325 citations

A Consumer-Based Methodology for the Identification of New Product Ideas

1974 • 245 citations

Quantal Choice Analysis: A Survey

1976 • 229 citations

Profit Maximizing Perceptual Positions: An Integrated Theory for the Selection of Product Features and Price

1981 • 219 citations

A Consumer Preference Approach to the Planning of Rural Primary Health-Care Facilities

1976 • 186 citations

Mathematical Programming Models for the Determination of Attribute Weights

1974 • 159 citations

Market Segmentation: A Strategic Management Tool

1971 • 153 citations

Intensity Measures of Consumer Preference

1980 • 115 citations

Estimating Demand Functions for Product Characteristics: The Case of Automobiles

1980 • 104 citations

A procedure for new product positioning in an attribute space

1977 • 92 citations

The Attribute-Dynamic Attitude Model (Adam)

1976 • 83 citations

A Simulation Comparison of Methods for New Product Location

1987 • 81 citations

Operationalizing Economic Models of Demand for Product Characteristics

1979 • 74 citations

An extended algorithm for optimal product positioning

1979 • 58 citations

The Prediction of Individual Probabilities of Brand Choice

1978 • 53 citations

ZIPMAP — A Zero-One Integer Programming Model for Market Segmentation and Product Positioning

1979 • 49 citations

Data Quality, Level of Aggregation, and Nonmetric Multidimensional Scaling Solutions

1976 • 23 citations

A Mathematical Programming Model for Optimal Product Line Structuring

1977 • 20 citations

A Study of Consumers' Cognitive Structure for Cigarette Brands

1970 • 18 citations