Constructing Joint Spaces from Pick-Any Data: A New Tool for Consumer Analysis

The Theory of Buyer Behavior

1971 • 2,962 citations

A theory of data.

1960 • 1,609 citations

Individual differences and multidimensional scaling

1972 • 552 citations

Multidimensional scaling and related techniques in marketing analysis

2009 • 287 citations

Market Segmentation: A Strategic Management Tool

1971 • 153 citations

Testing Thirteen Attitude Scales for Agreement and Brand Discrimination

1979 • 120 citations

Marketing Applications of MDS: Assessment and Outlook

1975 • 112 citations

Allocating Discretionary Time: Complementarity among Activities

1981 • 85 citations

Joint-space analysis of “pick-any” data: Analysis of choices from an unconstrained set of alternatives

1979 • 81 citations

Judged Similarity and Brand-Switching Data as Similarity Measures

1972 • 61 citations

The Dimensions of New Product Planning

1973 • 38 citations

Impact of Different Comparison Sets on Evaluation of a New Subcompact Car Brand

1978 • 38 citations

Time Changes in Perception: A Longitudinal Application of Multidimensional Scaling

1976 • 27 citations

Brand-Features Congruence Mapping

1975 • 24 citations

Predicting Brand Purchase Behavior: Marketing Application of the Schönemann and Wang Unfolding Model

1979 • 20 citations

PERCEPTOR: a model for product design

1973 • 5 citations

Two Models For Representing Unrestricted Choice Data

1981 • 4 citations

Understanding and Analyzing Contingency Data

1979 • 2 citations