Testing Competitive Market Structures

Elimination by aspects: A theory of choice.

1972 • 3,400 citations

Individual Choice Behavior

1962 • 2,591 citations

An Information Processing Theory of Consumer Choice

1979 • 2,314 citations

Task complexity and contingent processing in decision making: An information search and protocol analysis

1976 • 2,004 citations

Econometric Models of Probabilistic Choice

1981 • 1,903 citations

Design and marketing of new products

1980 • 1,191 citations

Research for Marketing Decisions

1978 • 620 citations

Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology

1978 • 417 citations

The Dirichlet: A Comprehensive Model of Buying Behaviour

1984 • 412 citations

Consumer Buying Intentions and Purchase Probability: An Experiment in Survey Design

1966 • 406 citations

Customer-Oriented Approaches to Identifying Product-Markets

1979 • 388 citations

Fundamentals of Applied Probability Theory

1967 • 351 citations

Purchase Intentions and Purchase Behavior

1979 • 332 citations

Task Complexity and Contingent Processing in Brand Choice

1979 • 289 citations

Testing the Accuracy, Usefulness, and Significance of Probabilistic Choice Models: An Information-Theoretic Approach

1978 • 288 citations

AN APPLICATION OF DIAGNOSTIC TESTS FOR THE INDEPENDENCE FROM IRRELEVANT ALTERNATIVES PROPERTY OF THE MULTINOMIAL LOGIT MODEL

1977 • 232 citations

Paul E. Green and Donald S. Tull: Research for Marketing Decisions . Prentice-Hall, Inc., Englewood Cliffs, N. ,J. 1966.

1967 • 220 citations

A market share theorem

2011 • 208 citations

A Parsimonious Description of the Hendry System

1977 • 177 citations

Overlapping Clustering: A New Method for Product Positioning

1981 • 148 citations

Market Structure Analysis: Hierarchical Clustering of Products Based on Substitution-In-Use

1981 • 147 citations

A Multibrand Stochastic Model Compounding Heterogeneous Erlang Timing and Multinomial Choice Processes

1980 • 147 citations

Buyer/Consumer Information Processing

1976 • 135 citations

Inference of Hierarchical Choice Processes from Panel Data

1981 • 110 citations

Overlapping Clustering: A New Method for Product Positioning

1981 • 87 citations

Competitive Market Structure Analysis: Principal Partitioning of Revealed Substitutabilities

1983 • 73 citations

"Preference trees": Correction to Tversky and Sattath.

1980 • 64 citations

Note—On “A Parsimonious Description of the Hendry System”

1980 • 39 citations

An Exploratory Study of the Influences of Usage Situation on Perceptions of Product-Markets

1978 • 35 citations

BRAND SWITCHING AND MARKET PARTITIONING: AN EMPIRICAL STUDY OF BRAND COMPETITION

1979 • 4 citations

Defensive marketing strategy : its application to a financial decision support system

1983 • 3 citations