A Prospectus for Theory Construction in Marketing
Data up to Jan 2025
Total Citations Per Year
Abstract
References (85)
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
1981 • 53,150 citations
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
1981 • 51,699 citations
Significance tests and goodness of fit in the analysis of covariance structures.
1980 • 16,678 citations
A Paradigm for Developing Better Measures of Marketing Constructs
1979 • 12,283 citations
Statistical Theories of Mental Test Scores
1969 • 8,132 citations
The Logic of Scientific Discovery.
1959 • 7,547 citations
A Paradigm for Developing Better Measures of Marketing Constructs
1979 • 7,226 citations
The Structure of Scientific Revolutions
2017 • 5,532 citations
Minnesota studies in the philosophy of science
1956 • 4,302 citations
Falsification and the Methodology of Scientific Research Programmes
1970 • 4,116 citations
Falsification and the Methodology of Scientific Research Programmes
1976 • 3,992 citations
The Sociology of Science: Theoretical and Empirical Investigations
1974 • 3,953 citations
Aspects of Scientific Explanation.
1966 • 3,384 citations
The Logic of Scientific Discovery.
1959 • 3,056 citations
The Theory of Buyer Behavior
1971 • 2,962 citations
Human Inference: Strategies and Shortcomings of Social Judgment.
1981 • 2,900 citations
Strong Inference
1964 • 2,715 citations
American Philosophical Quarterly
2024 • 2,590 citations
The Structure of Science
1961 • 2,286 citations
The Structure of Scientific Revolutions
1984 • 2,244 citations
Representing and Testing Organizational Theories: A Holistic Construal
1982 • 2,072 citations
Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory
1982 • 1,960 citations
The Structure of Science
1961 • 1,734 citations
Multivariate Analysis with Latent Variables: Causal Modeling
1980 • 1,560 citations
The Conduct of Inquiry
1967 • 1,421 citations
Against Method: Outline of an Anarchistic Theory of Knowledge. By Paul Feyerabend. (Atlantic Highlands, N.J. and London: Humanities Press, 1975. Pp. 339. $16.50.)
1977 • 1,379 citations
Reliability: A Review of Psychometric Basics and Recent Marketing Practices
1979 • 1,368 citations
Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing
1981 • 1,212 citations
Causal Models in Marketing
1980 • 1,165 citations
Construct Validity: A Review of Basic Issues and Marketing Practices
1981 • 965 citations
Models and analogies in science
1970 • 932 citations
Boston Studies in the Philosophy of Science
1969 • 871 citations
Fundamentals of Concept Formation in Empirical Science
1952 • 862 citations
Attitudes, intentions, and behavior: A test of some key hypotheses.
1981 • 835 citations
The Structure of Scientific Theories
1978 • 726 citations
Reliability: A Review of Psychometric Basics and Recent Marketing Practices
1979 • 559 citations
The Persuasive Effect of Source Credibility: Tests of Cognitive Response
1978 • 512 citations
Norms and Counter-Norms in a Select Group of the Apollo Moon Scientists: A Case Study of the Ambivalence of Scientists
1974 • 490 citations
Construct Validity: A Review of Basic Issues and Marketing Practices
1981 • 456 citations
Foundations of Logic and Mathematics.
1939 • 445 citations
A Field Investigation of Causal Relations among Cognitions, Affect, Intentions, and Behavior
1982 • 439 citations
Implications for psychology of the new philosophy of science.
1983 • 438 citations
Causal Models in Marketing
1981 • 436 citations
The methodological character of theoretical concepts
1956 • 427 citations
Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology
1978 • 417 citations
Logic, Methodology and Philosophy of Science Proceedings of the 1960 International Congress
1962 • 396 citations
Current Issues in the Philosophy of Science
1961 • 384 citations
Consumer Research: A State of the Art Review
1978 • 346 citations
Social Theory as Science.
1976 • 338 citations
An Examination Of The Validity Of Two Models Of Attitude
1981 • 333 citations
Models of Data
1969 • 331 citations
The Theory of Stochastic Preference and Brand Switching
1974 • 318 citations
Review of The structure of scientific theories. 2nd ed.
1978 • 288 citations
Conceptual and theoretical developments in marketing
1979 • 276 citations
The use of schemata in the acquisition and transfer of knowledge
1979 • 274 citations
The analytic and the synthetic
2010 • 266 citations
Concepts of Science
1968 • 215 citations
BRANDAID: A Marketing-Mix Model, Part 1: Structure
1975 • 206 citations
The Legacy of Logical Positivism.
1970 • 205 citations
Metatheory and Consumer Research
1974 • 198 citations
Problems with Empiricism
2015 • 195 citations
A Comparative analysis of two structural equation models : LISREL and PLS applied to market data
1981 • 192 citations
Consumer Research: How valid and useful are all our consumer behavior research findings?
1978 • 182 citations
Canonical Correlation Analysis As A Special Case Of A Structural Relations Model
1981 • 180 citations
Science, Technology and Society: A Cross-Disciplinary Perspective
1978 • 179 citations
A Holistic Methodology for Modeling Consumer Response to Innovation
1983 • 167 citations
Marketing Theory: Conceptual Foundations of Research in Marketing
1977 • 146 citations
Perception, Theory and Commitment: The New Philosophy of Science
1979 • 143 citations
Concepts of Science
1970 • 136 citations
Recall, Recognition, and the Measurement of Memory for Print Advertisements
1983 • 106 citations
An Introduction to the Philosophy of Science
2021 • 104 citations
A visão "ortodoxa" de teorias: comentários para defesa assim como para crítica
2004 • 83 citations
A Review of Buyer Behavior
1967 • 83 citations
Explaining Control Losses in Corporate Marketing Channels: An Organizational Analysis
1982 • 82 citations
Replacement of Auxiliary Expressions
1956 • 75 citations
Observation and Explanation: A Guide to Philosophy of Science
2020 • 71 citations
Replacement of Auxiliary Expressions
1956 • 64 citations
Behavioral and Management Science in Marketing
1979 • 60 citations
PERCEPTION, THEORY AND COMMITMENT: The New Philosophy of Science
1979 • 47 citations
Correspondence Rules
1969 • 43 citations
Introduction to the Special Section: Measurement and Marketing Research—Is the Flirtation Going to Lead to a Romance?
1979 • 31 citations
II. THE PARADOXES OF CONFIRMATION ? A SURVEY
1971 • 29 citations
Models of Fact: Examples from Marketing
1970 • 23 citations
Discovery, Rationality, and Progress in Science: A Perspective in the Philosophy of Science
1974 • 21 citations
A Dogma of Operationalism in the Social Sciences
1971 • 10 citations