The Persuasive Effect of Source Credibility: Tests of Cognitive Response

Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change

1968 • 962 citations

The Persuasive Effect of Source Credibility: A Situational Analysis

1978 • 370 citations

Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities?

1977 • 361 citations

Communicator-recipient similarity and decision change.

1965 • 348 citations

Initial attitude, source credibility, and involvement as factors in persuasion

1973 • 65 citations

Forewarning effects in persuasion: Field and classroom experiments.

1971 • 57 citations

Persuasive Effects of Early and Late Mention of Credible and Noncredible Sources

1974 • 47 citations

Competence, counterarguing, and attitude change

1969 • 47 citations

The impact of source credibility, attitude valence, and task sensitization on trait errors in speech evaluation

1975 • 47 citations

Effects of Price and Salesman Expertise on Customer Purchasing Behavior

1976 • 40 citations

The Two Meanings of External Invalidity

1975 • 25 citations