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Introduction to the Special Section: Measurement and Marketing Research—Is the Flirtation Going to Lead to a Romance?
Data up to Jan 2025
Published1979
Citations31
References6
Total Citations Per Year
Abstract
References (6)
Convergent and discriminant validation by the multitrait-multimethod matrix.
1959 • 16,404 citations
Advances in Consumer Research
2014 • 13,596 citations
Measure Validation in Marketing
1972 • 208 citations
Marketing Manager's Handbook
1974 • 31 citations
Analysis Techniques for Exploratory Use of the Multitrait-Multimethod Matrix
1975 • 17 citations
Test-Retest Correlations and the Reliability of Copy Testing
1977 • 14 citations
Cited By (0)
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