A Field Investigation of Causal Relations among Cognitions, Affect, Intentions, and Behavior

Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research

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Statistical Theories of Mental Test Scores

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Feeling and thinking: Preferences need no inferences.

1980 • 7,533 citations

Attitudinal effects of mere exposure.

1968 • 6,194 citations

Conflict, arousal, and curiosity.

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Discrete Multivariate Analysis: Theory and Practice.

1975 • 5,202 citations

An Information Processing Theory of Consumer Choice

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Readings in Attitude Theory and Measurement

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Causal Models in Marketing

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Cognitive structure and attitudinal affect.

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Contemporary Developments in Mathematical Psychology

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Models of attitude–behavior relations.

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Integration theory and attitude change.

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Attitudes, intentions, and behavior: A test of some key hypotheses.

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Functional measurement and psychophysical judgment.

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Attitudes "cause" behaviors: A structural equation analysis.

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Consumer behavior : application of theory

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An Examination Of The Validity Of Two Models Of Attitude

1981 • 333 citations

Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity

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Changing Brand Attitudes Through Modification of Cognitive Structure

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Psychological Statistics.

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Activation Research: Psychobiological Approaches in Consumer Research

1979 • 254 citations

Interpersonal Behavior

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Hypotheses and habits in verbal "operant conditioning.'

1961 • 205 citations

On The Robustness Of Factor Analysis Against Crude Classification Of The Observations

1979 • 204 citations

A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes

1975 • 194 citations

Implications of a measurement problem for expectancy theory research

1973 • 189 citations

A Holistic Methodology for Modeling Consumer Response to Innovation

1983 • 167 citations

Nebraska symposium on motivation 1979: beliefs, attitudes, and values.

1980 • 152 citations

An Experimental Investigation of Causal Relations among Cognitions, Affect, and Behavioral Intention

1977 • 142 citations

Do Consumers Evaluate Products by Adding or Averaging Attribute Information?

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Integrating Compositional and Decompositional Analyses to Represent the Intervening Role of Perceptions in Evaluative Judgments

1981 • 128 citations

Component processes in risky decision making.

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Fishbein's Intentions Model: A Test of External and Pragmatic Validity

1980 • 105 citations

A probabilistic analysis of the relationships among belief and attitudes.

1970 • 100 citations

The Direction of Causality between Perceptions, Affect, and Behavior: An Application to Travel Behavior

1980 • 100 citations

Cognitive Algebra in Multi-Attribute Attitude Models

1975 • 96 citations

Adding versus averaging models revisited: A test of a path-analytic integration model.

1981 • 43 citations

Why additive utility models fail as descriptions of choice behavior

1979 • 39 citations

Information Processing in Attitude Formation and Change

1975 • 12 citations

Attitude Change or Attitude Formation? An Unanswered Question

1978 • 10 citations

Attitude Change or Attitude Formation? An Unanswered Question: Rejoinder

1978 • 8 citations

Konsumentenverhalten

2013 • 3 citations