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Use of Consumer Panels for Brand-Share Prediction

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Equilibrium Stochastic Choice and Market Penetration Theories: Derivations and Comparisons

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Using Laboratory Brand Preference Scales to Predict Consumer Brand Purchases

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Perceptor: A Model for Product Positioning

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A Laboratory Experiment of Individual Attitude Response to Advertising Exposure

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Marketing Applications of MDS: Assessment and Outlook

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Newprod: The Design and Implementation of a New Product Model

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Newprod: The Design and Implementation of a New Product Model

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New Product Forecasting Using Consumer Panels

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Repeat buying of a new brand – a 10‐point case history

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Trial and Repeat Buying--The Case for Separate Consideration

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Trial and repeat buying—The case for separate consideration

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What Is Wrong with Test Marketing?

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