Models of Fact: Examples from Marketing

A Goal Programming Model for Media Planning

1968 • 103 citations

A Review of Buyer Behavior

1967 • 83 citations

An Appraisal of Markov Brand-Switching Models

1965 • 83 citations

The Elements of Lawlike Relationships

1968 • 71 citations

Duplication of Television Viewing between and within Channels

1969 • 69 citations

Conditional Trend Analysis: A Breakdown by Initial Purchasing Level

1967 • 68 citations

Constant in Duplicated Television Viewing

1966 • 36 citations

On the Future of Statistics--A Second Look

1968 • 35 citations

Test Marketing: A Perturbation in the Market Place

1968 • 33 citations

A Comparison of American and British Repeat-Buying Habits

1968 • 29 citations

Note on an Application of a Goal Programming Model for Media Planning

1968 • 29 citations

The Practical Meaning and Usefulness of the NBD/LSD Theory of Repeat-Buying

1968 • 24 citations

On Measuring Television Audiences

1967 • 19 citations

Multivariate Analysis for Marketing Research: An Evaluation

1966 • 16 citations

Household Correlates of Purchase Price for Grocery Products

1967 • 13 citations

DEMON Mark II: Extremal Equations Solution and Approximation

1976 • 10 citations

Media Planning and Computers by 1970: A Review of the Use of Mathematical Models in Media Planning

1966 • 10 citations

A Study of Consumer Behavior by use of Competitive Business Games

1968 • 4 citations

Repeat-Buying of Textile Garments

1968 • 2 citations