Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research

The Adaptive Decision Maker.

1994 • 3,515 citations

The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

1994 • 3,121 citations

growth of interpersonal understanding

1980 • 1,247 citations

Consumer Socialization: A Theoretical and Empirical Analysis

1978 • 877 citations

How Children Discover New Strategies

2014 • 725 citations

The Role of Family Communication in Consumer Socialization of Children and Adolescents

1985 • 612 citations

Developmental Recognition of Consumption Symbolism

1982 • 602 citations

Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics

1994 • 588 citations

Piaget's theory of intellectual development

1969 • 573 citations

Television and Interpersonal Influences on Adolescent Consumer Learning

1979 • 432 citations

Consumer Socialization: A Life-Cycle Perspective

1987 • 421 citations

Decision Making Among the Young: A Socialization Perspective

1979 • 413 citations

Parental Style and Consumer Socialization of Children

1988 • 406 citations

The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences

1999 • 401 citations

Children and Commercial Persuasion: An Attribution Theory Analysis

1974 • 399 citations

Stuck in the Model Trap: The Effects of Beautiful Models in Ads on Female Pre-Adolescents and Adolescents

1997 • 326 citations

Family Members' Perceptions of Adolescents' Influence in Family Decision Making

1989 • 322 citations

Parental and teenage child influences in family decision making

1985 • 278 citations

Joint Purchasing Decisions: A Comparison of Influence Structure in Family and Couple Decision-Making Units

1980 • 273 citations

Behavioral Evidence of the Effects of Televised Food Messages on Children

1982 • 270 citations

Children's Use of Cognitive Defenses Against Television Advertising: A Cognitive Response Approach

1988 • 266 citations

Adolescent‐Parent Interaction in Family Decision Making

1997 • 250 citations

Age Differences in Children's Responses to Television Advertising: An Information-Processing Approach

1981 • 249 citations

Socialization and Adolescents' Skepticism toward Advertising

1998 • 245 citations

Observation of Parent-Child Interaction in Supermarket Decision-Making

1978 • 235 citations

A Longitudinal Study of Television Advertising Effects

1982 • 232 citations

Children's Purchase Influence Attempts and Parental Yielding

1972 • 229 citations

Family and Media Influences On Adolescent Consumer Learning

1971 • 224 citations

The child's construction of economics

1989 • 222 citations

How Children Learn to Buy

1978 • 217 citations

TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences?

1978 • 213 citations

Private Materialism, Personal Self-Fulfillment, Family Life, and Public Interest: The Nature, Effects, and Causes of Recent Changes in the Values of American Youth

1991 • 203 citations

The Unhealthy Persuader: The Reinforcing Value of Television and Children's Purchase-influencing Attempts at the Supermarket

1976 • 199 citations

The Development of Person Perception in Childhood and Adolescence: From Behavioral Comparisons to Psychological Constructs to Psychological Comparisons

1981 • 186 citations

The Role of Family Communication in Consumer Learning

1981 • 173 citations

Television Advertising and Children

1991 • 172 citations

The Development and Transformation of Monetary Meanings in the Child

1952 • 163 citations

Some Unintended Consequences of TV Advertising to Children

1978 • 157 citations

Children's Recognition of Consumption Symbolism in Children's Products

1984 • 142 citations

Effects of television advertising on children

1971 • 133 citations

The Impact of Family Communication on Adolescent Consumer Socialization

1984 • 129 citations

Television Advertising and Interpersonal Influences on Teenagers' Participation in Family Consumer Decisions

1986 • 124 citations

AGE DIFFERENCES IN CHILDREN'S PERCEPTIONS OF MESSAGE INTENT

1985 • 123 citations

Children's decision strategies and their adaptation to task characteristics

1985 • 121 citations

Preschoolers' Learning of Brand Names from Visual Cues

1996 • 119 citations

Social Influences on Children's Cognition: State of the Art and Future Directions

1989 • 119 citations

Direct Observation of Purchasing Behavior

1966 • 118 citations

The Influence of Children in Family Decision-Making: Parents' Perceptions

1979 • 116 citations

Children's purchase requests and parental responses : results from a diary study

1979 • 115 citations

Family Decision Making in Leisure-Time Activities: an Exploratory Investigation of the Impact of Locus of Control, Child Age Influence Factor and Parental Type on Perceived Child Influence

1986 • 113 citations

PERCEPTION OF CHILDREN'S INFLUENCE ON FAMILY DECISION PROCESSES

1987 • 113 citations

The Influencing Role of the Child in Family Decision Making

1968 • 112 citations

The Determinants of Cigarette Consumption: A Meta-Analysis

1991 • 111 citations

Preschoolers' Understanding of the Informational Function of Television Advertising

1987 • 109 citations

Some Communication and Demographic Determinants of Adolescent Consumer Learning

1975 • 109 citations

Children's Susceptibility to Peer Group Purchase Influence: an Exploratory Investigation

1993 • 108 citations

Does alcohol advertising affect overall consumption? A review of empirical studies.

1988 • 108 citations

Family Communication and Consumer Socialization

1979 • 106 citations

A Quasi-Experiment Assessing the Effectiveness of TV Advertising Directed to Children

1990 • 104 citations

Family Buying Decisions: A Cross-Cultural Perspective

1974 • 104 citations

RELATIONS BETWEEN PARENT MONEY EDUCATION PRACTICES AND CHILDREN'S KNOWLEDGE AND USE OF MONEY1

1960 • 104 citations

The Role of Parental Socialization Types on Differential Family Communication Patterns Regarding Consumption

1992 • 101 citations

Materialistic Values and Susceptibility to Influence in Children

1997 • 100 citations

Brand loyalty—twelve years later.

1955 • 100 citations

Children's behavior responses to TV food advertisements

1974 • 99 citations

Family Decision Making: Husband, Wife and Children

1977 • 99 citations

When celebrities talk, children listen: An experimental analysis of children's responses to TV ads with celebrity endorsement

1984 • 99 citations

Smoking behavior of adolescents exposed to cigarette advertising.

1993 • 96 citations

Children's TV Commercials: Testing the Defenses

1974 • 90 citations

Children's Reactions to Television Advertising: An Experimental Approach

1974 • 88 citations

Adolescents' and Mothers' Perceptions of Relative Influence in Family Purchase Decisions: Patterns of Agreement and Disagreement

1988 • 86 citations

The Development of Consumer Knowledge in Children: A Cognitive Structure Approach

1986 • 86 citations

Parental Influence and Children's Responses to Television Advertising

1983 • 83 citations

How and When do Brand Perceptions and Preferences First Form? A Cognitive Developmental Investigation

1986 • 82 citations

Age Differences in Product Categorization

1990 • 80 citations

Evidence for Developmental Changes in Categorization Criteria for Children and Adults

1974 • 77 citations

The Effects of Commercials for Adult Products on Children

1985 • 76 citations

Are Young Children Adaptive Decision Makers? A Study of Age Differences in Information Search Behavior

1995 • 76 citations

Influences on adolescent brand preferences in the United States and Mexico

1996 • 74 citations

Attitude-Behavior Consistency in Children's Responses to Television Advertising

1983 • 74 citations

How Do Young Children Learn to be Consumers? A Script-Processing Approach

1992 • 70 citations

Children's decision-making examined with an information-board procedure

1991 • 66 citations

Consumer socialization of preschoolers and kindergartners as related to clothing consumption

1993 • 62 citations

Do Young Children Understand the Selling Intent of Commercials?

1985 • 62 citations

Preschoolers' Awareness of Television Advertising

1982 • 59 citations

Black and White Children: Perceptions of TV Commercials

1978 • 59 citations

Program/Commercial Separators in Children's Television Programming

1979 • 56 citations

Family Communication Influences on the Development of Consumer Behavior: Some Additional Findings

1986 • 56 citations

The effects of cognitive development on children's responses to television advertising

1974 • 55 citations

Children As Information Sources in the Family Decision to Eat Out

1979 • 53 citations

The Emergence of Adaptive Decision Making in Children

1997 • 52 citations

Cigarette Promotional Items in Public Schools

1997 • 50 citations

Developmental differences in children's search of predecisional information

1991 • 47 citations

The Team Market: An Exploratory Analysis of Income, Spending and Shopping Patterns

1992 • 46 citations

Preschoolers' Ability to Distinguish between Television Programming and Commercials

1982 • 46 citations

Children's perceptions, explanations and judgments of television advertising : a further exploration

1972 • 44 citations

A Developmental Study of Consumer Information-Processing Strategies

1980 • 43 citations

Program-Commercial Separators in Children's Television: Do they Help a Child Tell the Difference between Bugs Bunny and the QuikRabbit?

1981 • 43 citations

Observations: Parents and children shopping together: A new approach to the qualitative analysis

1993 • 42 citations

Conflict in the Family over Commercials

1977 • 42 citations

Kids As Collectors: a Phenomenological Study of First and Fifth Graders

1996 • 41 citations

Development of hierarchical conceptual relationships in children's semantic memories

1983 • 41 citations

Visual and Verbal Memory in Children's Product Information Utilization

1976 • 41 citations

All I Want for Christmas: An Analysis of Children's Brand Requests to Santa Claus

1994 • 41 citations

The Impact of Family Group Interaction on Children's Understanding of Television Advertising

1979 • 39 citations

CHILDREN'S PERCEPTIONS OF TV COMMERCIALS AND PRODUCTS

1982 • 34 citations

Children's Receptivity to Proprietary Medicine Advertising

1979 • 34 citations

Reliance on Brands by Young Children

1995 • 33 citations

Age Differences in Children's Choice Behavior: The Impact of Available Alternatives

1992 • 33 citations

Development and Validation of a Simulated Market to Test Children for Selected Consumer Skills

1978 • 31 citations

Adolescent Reasoning about Advertisements: Preliminary Investigations

1982 • 31 citations

Young Children's Processing of a Televised Narrative: Is a Picture Really Worth a Thousand Words?

1993 • 29 citations

Preschoolers' Socialization as Consumers of Clothing and Recognition of Symbolism

1996 • 28 citations

Acquisition of Consumption Stereotypes by Children

1982 • 27 citations

Naïve theories of price: A developmental model

1990 • 26 citations

Family Income Effects on Measurement of Children's Attitudes Toward Television Commercials

1979 • 23 citations

A Cross‐cultural Study of Children's Consumer Socialization in Hong Kong, New Zealand, Taiwan, and the United States

1993 • 23 citations

Peer group influences on children’s product preferences

1974 • 23 citations

Children's use of perceptual cues in product categorization

1990 • 22 citations

Canonical Analysis of Developmental, Social, and Experiential Factors in Children's Comprehension of Television Advertising

1976 • 22 citations

Intergeneration differences in consumer behavior: Some evidence from a Developing Country

1984 • 21 citations

The effects of decision reversibility and decision importance on children's decision making

1988 • 20 citations

Family Communication Patterns and Consumer Socialization.

1978 • 20 citations

Understanding strategic interactions in television commercials: A developmental study

1984 • 19 citations

The Relation of Giving Children an Allowance to Children's Money Knowledge and Responsibility and to other Practices of Parents

1964 • 18 citations

Television Advertising Exposure and Children's Nutritional Awareness

1989 • 18 citations

Taiwanese Children as Consumers

1990 • 17 citations

Theories of Value and Understanding of Price: a Developmental Perspective

1985 • 15 citations

Product Innovation and Teenage Alcohol Consumption: The Case of Wine Coolers

1994 • 14 citations

A Developmental Study of Cognitive Processes in Decision Making: Information Searching as a Function of Task Complexity

1989 • 13 citations

Children's Attitudes Toward Advertising on Television and Radio and in Children's Magazines and Comic Books

1979 • 6 citations

An Analysis of the Content and Organization of Children's Knowledge Structures

1988 • 6 citations

The Role of Mass Media in the Consumer Socialization of Chinese Children

1998 • 4 citations

Deleted Work

1955 • 0 citations