Family and Media Influences On Adolescent Consumer Learning

The Effects of Mass Communication

1962 • 1,479 citations

The Effects of Mass Communication

1961 • 1,092 citations

The Development of Political Attitudes in Children.

1968 • 796 citations

Confessions of an Advertising Man

1964 • 346 citations

Television in the Lives of Our Children

1962 • 342 citations

Advertising in America: The Consumer View

1969 • 313 citations

Measures of Occupational Attitudes and Occupational Characteristics

1969 • 246 citations

Advertising in America: The consumer view

1969 • 197 citations

Do Husbands or Wives Make the Purchasing Decisions?

1958 • 83 citations

A model of family decision making

1968 • 59 citations

Patterns of Political Learning

1968 • 57 citations

Do Husbands or Wives Make the Purchasing Decisions?

1958 • 34 citations

Spending and Saving Patterns of Adolescent Siblings.

1969 • 9 citations

The consumer behavior of children and teenagers : an annotated bibliography

1969 • 4 citations