Some Communication and Demographic Determinants of Adolescent Consumer Learning

The Theory of Buyer Behavior

1971 • 2,962 citations

The Adolescent Society

1962 • 1,480 citations

Problems in Path Analysis and Causal Inference

1969 • 318 citations

Children's Purchase Influence Attempts and Parental Yielding

1972 • 229 citations

Family and Media Influences On Adolescent Consumer Learning

1971 • 224 citations

Parental Influences On Adolescent Media Use

1971 • 192 citations

Youth in Two Worlds

1974 • 184 citations

Effects of television advertising on children

1971 • 133 citations

A Cognitive Developmental Study of Children's Attention To Television Commercials

1974 • 89 citations

Consumer Behavior: An Integrated Framework

1971 • 55 citations

Interpersonal Factors in Adolescent Television Use

1976 • 49 citations

Adolescent attitudes toward television advertising : preliminary findings

1970 • 5 citations