Children's TV Commercials: Testing the Defenses

John R. Rossiter, Thomas S. Robertson

DOI: 10.1111/j.1460-2466.1974.tb00418.x

Journal of Communication

Data up to Jan 2025

Published1974

Citations90

References2

Fields

Psychology Sociology Computer science Chemistry Library science Media studies Crystallography

Total Citations Per Year

Abstract

References (2)

Children and Commercial Persuasion: An Attribution Theory Analysis

1974 • 399 citations

The TV Violence Report: What's Next?

1974 • 11 citations

Cited By (0)

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