Preschoolers' Awareness of Television Advertising

New models for mass communication research

1973 • 451 citations

Television and Social Behavior

1971 • 440 citations

Young Children's Attention to "Sesame Street"

1976 • 207 citations

The Effects of TV Program Comprehensibility on Preschool Children's Visual Attention to Television

1981 • 197 citations

Modification of children's racial attitudes.

1978 • 159 citations

The Relationship of Visual Attention to Children's Comprehension of Television

1979 • 149 citations

Effects of television advertising on children

1971 • 133 citations

PRESCHOOL CHILDREN'S VISUAL ATTENTION TO ATTRIBUTES OF TELEVISION

1980 • 122 citations

Children's TV Commercials: Testing the Defenses

1974 • 90 citations

A Cognitive Developmental Study of Children's Attention To Television Commercials

1974 • 89 citations

Television in day-to-day life : patterns of use

1972 • 74 citations

The Development of Attention

1976 • 70 citations

Program/Commercial Separators in Children's Television Programming

1979 • 56 citations

Children's Attention to Television Advertising

1971 • 46 citations

Visual and verbal attributes of television and selective attention in preschool children.

1978 • 15 citations

Modification of children's racial attitudes.

1978 • 13 citations