Canonical Analysis of Developmental, Social, and Experiential Factors in Children's Comprehension of Television Advertising

John R. Rossiter, Thomas S. Robertson

DOI: 10.1080/00221325.1976.10534043

The Journal of Genetic Psychology

Data up to Jan 2025

Published1976

Citations22

References4

Fields

Psychology Philosophy Business Developmental psychology Advertising Linguistics

Total Citations Per Year

Abstract

References (4)

The Handbook of Social Psychology

1969 • 12,920 citations

Carmichael's Manual of child psychology.

1972 • 2,371 citations

SPSS : statistical package for the social sciences : update manual

1971 • 21 citations

Children's Susceptibility to Television Advertising: A Behavioral Test of Cognition and Attitude

1974 • 2 citations

Cited By (0)

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