Program-Commercial Separators in Children's Television: Do they Help a Child Tell the Difference between Bugs Bunny and the QuikRabbit?

Harvard business review

1993 • 13,965 citations

Current issues and research in advertising

1978 • 918 citations

Children and Commercial Persuasion: An Attribution Theory Analysis

1974 • 399 citations

The stages of the intellectual development of the child.

1962 • 357 citations

Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity

1975 • 316 citations

Alternatives to Piaget: Critical essays on the theory

1978 • 207 citations

Effects of television advertising on children

1971 • 133 citations

New models for communication research

1973 • 131 citations

A Cognitive Developmental Study of Children's Attention To Television Commercials

1974 • 89 citations

Readings in Child Development and Personality

1972 • 86 citations

Program/Commercial Separators in Children's Television Programming

1979 • 56 citations

The effects of cognitive development on children's responses to television advertising

1974 • 55 citations

The Impact of Family Group Interaction on Children's Understanding of Television Advertising

1979 • 39 citations

Children's Consumer Information Processing

1975 • 17 citations

Studying the Child/Television Advertising Relationship: A Symbolic Interactionist Approach

1979 • 7 citations

Children's Television Advertising

1978 • 5 citations