Customer Loyalty: Toward an Integrated Conceptual Framework

Understanding Attitudes and Predicting Social Behavior

1980 • 25,812 citations

Competitive Strategy: Techniques for Analyzing Industries and Competitors

1980 • 16,830 citations

A Conceptual Model of Service Quality and Its Implications for Future Research

1985 • 16,328 citations

A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions

1980 • 9,302 citations

Feeling and thinking: Preferences need no inferences.

1980 • 7,533 citations

Marketing management: analysis. planning. implementation and control

2000 • 6,879 citations

Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses

1990 • 4,240 citations

The Theory of Buyer Behavior

1971 • 2,962 citations

Marketing Management: Analysis, Planning and Control

1973 • 2,497 citations

The psychology of sunk cost

1985 • 2,353 citations

Attitudes versus Actions: The Relationship of Verbal and Overt Behavioral Responses to Attitude Objects

1969 • 2,132 citations

Product/Consumption-Based Affective Responses and Postpurchase Processes

1987 • 2,067 citations

On the automatic activation of attitudes.

1986 • 2,004 citations

The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations

1986 • 1,907 citations

Multiple Processes by which Attitudes Guide Behavior: The Mode Model as an Integrative Framework

1990 • 1,902 citations

Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change

1981 • 1,852 citations

Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising

1987 • 1,545 citations

Brand Loyalty: Measurement and Management

1978 • 1,517 citations

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

1981 • 1,481 citations

Consumer behavior and marketing action

1981 • 1,239 citations

STATISTICAL ANALYSIS OF SETS OF CONGENERIC TESTS*

1969 • 1,211 citations

Direct Experience And Attitude-Behavior Consistency

1981 • 1,184 citations

A Two-Dimensional Concept of Brand Loyalty

1976 • 1,167 citations

Brand Loyalty Vs. Repeat Purchasing Behavior

1973 • 1,134 citations

Effects of involvement on persuasion: A meta-analysis.

1989 • 924 citations

Mind and emotion

1975 • 887 citations

Psychological Foundations of Attitudes

1968 • 839 citations

Recent Research on Selective Exposure to Information

1986 • 768 citations

A Catastrophe Model for Developing Service Satisfaction Strategies

1992 • 699 citations

The Role of Attitude Accessibility in the Attitude-to-Behavior Process

1989 • 600 citations

Exploring the Development of Store Images

1986 • 568 citations

Buyer Uncertainty and Information Search

1989 • 510 citations

Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice

1988 • 510 citations

Happy and Sad TV Programs: How They Affect Reactions to Commercials

1987 • 503 citations

Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising

1983 • 463 citations

Affect and consumer behavior

1991 • 384 citations

Winning and Keeping Industrial Customers : The Dynamics of Customer Relationships

1985 • 384 citations

The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship

1989 • 379 citations

A Typology of Individual Search Strategies Among Purchasers of New Automobiles

1984 • 358 citations

Prepurchase Information Seeking for New Cars and Major Household Appliances

1972 • 356 citations

A Comparison of Attitudes and Emotions as Predictors of Behavior at Diverse Levels of Behavioral Experience

1992 • 356 citations

Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data

1986 • 355 citations

Beyond Attitude Structure: Toward the Informational Determinants of Attitude

1978 • 342 citations

A path analytic model of store loyalty involving self-concept, store image, geographic loyalty, and socioeconomic status

1985 • 335 citations

Individual Differences in Search Behavior for a Nondurable

1980 • 325 citations

Retrieval of attitude-relevant information from memory: Effects on susceptibility to persuasion and on intrinsic motivation.

1982 • 291 citations

Attitude Importance and Attitude Accessibility

1989 • 229 citations

Cognitive Response to Advertising and Trial: Belief Strength, Belief Confidence and Product Curiosity

1988 • 229 citations

An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance

1981 • 202 citations

The Role of Confidence in Understanding and Predicting Buyers' Attitudes and Purchase Intentions

1975 • 174 citations

Some effects of time and thought on attitude polarization.

1975 • 172 citations

Personal involvement, social judgment, and action.

1973 • 168 citations

Acting on one's attitudes: Procedures for linking attitude and behavior

1982 • 145 citations

An Investigation of the Attribute Basis of Emotion and Related Affects in Consumption: Suggestions For a Stage-Specific Satisfaction Framework

1992 • 143 citations

On Defining Attitude and Attitude Theory

1968 • 104 citations

Effects of success and failure on self-gratification.

1968 • 92 citations

Search Monitor: An Approach for Computer-Controlled Experiments Involving Consumer Information Search

1988 • 75 citations

The Value of Information for Selected Appliances

1980 • 75 citations

Correlates of Buying Behavior for Grocery Products

1967 • 66 citations

Attitude Content-Intensity and Probability Expectations

1955 • 64 citations

Self-Perception and Attitude-Behavior Consistency

1981 • 51 citations

Attitude Measurement and Behavior Change: a Reconsideration of Attitude Organization and Its Relationship to Behavior

1979 • 35 citations

Response Certainty as a Moderator Variable in Attitude Measurement.

1973 • 33 citations

Cognitive and social bases of emotional experience: Outcome, attribution, and affect.

1982 • 26 citations