The Role of Attitude Accessibility in the Attitude-to-Behavior Process

Nonparametric Statistics for the Behavioral Sciences

1958 • 36,277 citations

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

1983 • 4,388 citations

Dimensions of Consumer Expertise

1987 • 4,200 citations

The Theory of Buyer Behavior

1971 • 2,962 citations

NONPARAMETRIC STATISTICS FOR THE BEHAVIORAL SCIENCES

1957 • 2,432 citations

On the automatic activation of attitudes.

1986 • 2,004 citations

Direct Experience And Attitude-Behavior Consistency

1981 • 1,184 citations

Ordered Hypotheses for Multiple Treatments: A Significance Test for Linear Ranks

1963 • 647 citations

Attitude accessibility, attitude-behavior consistency, and the strength of the object-evaluation association

1982 • 642 citations

A practical guide to the use of response latency in social psychological research.

1990 • 633 citations

Attitude accessibility as a moderator of the attitude-perception and attitude-behavior relations: An investigation of the 1984 presidential election.

1986 • 608 citations

Attitudinal qualities relating to the strength of the attitude-behavior relationship

1978 • 574 citations

Consumer Choice Strategies: Simplifying Vs. Optimizing

1975 • 539 citations

Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising

1983 • 463 citations

On the power and functionality of attitudes: The role of attitude accessibility.

1989 • 355 citations

Toward a process model of the attitude–behavior relation: Accessing one's attitude upon mere observation of the attitude object.

1983 • 329 citations

Changing Brand Attitudes Through Modification of Cognitive Structure

1975 • 306 citations

The Fishbein Extended Model and Consumer Behavior

1975 • 285 citations

Attitude Importance and Attitude Accessibility

1989 • 229 citations

Biased Processing as a Function of Attitude Accessibility: Making Objective Judgments Subjectively

1989 • 221 citations

Affective-cognitive consistency, attitudes, conformity, and behavior.

1975 • 216 citations

Amount of information about the attitude object and attitude–behavior consistency.

1985 • 203 citations

Attitude Accessibility as a Function of Repeated Attitudinal Expression

1984 • 197 citations

Brand Familiarity and Advertising: Effects on the Evoked Set and Brand Preference

1986 • 195 citations

An Attitudinal Framework for Advertising Strategy

1972 • 66 citations

Self-Monitoring and Attitude Accessibility

1986 • 42 citations

Attitudinal Predictions of Choices of Major Appliance Brands

1982 • 28 citations