Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising

A circumplex model of affect.

1980 • 14,156 citations

Quasi-Experimentation: Design & Analysis Issues for Field Settings

1979 • 11,624 citations

The Measurement of Meaning

1957 • 8,915 citations

Feeling and thinking: Preferences need no inferences.

1980 • 7,533 citations

The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

1982 • 7,512 citations

An approach to environmental psychology

1974 • 6,580 citations

Multiple regression in behavioral research

1973 • 4,990 citations

Heuristic versus systematic information processing and the use of source versus message cues in persuasion.

1980 • 4,596 citations

Content Analysis for the Social Sciences and Humanities.

1970 • 4,560 citations

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

1983 • 4,388 citations

Hedonic Consumption: Emerging Concepts, Methods and Propositions

1982 • 4,042 citations

Multiple Regression in Behavioral Research: Explanation and Prediction

1982 • 3,822 citations

Principles of Econometrics

1973 • 3,349 citations

The Theory of Buyer Behavior

1971 • 2,962 citations

Emotion: A Psychoevolutionary Synthesis

1980 • 2,486 citations

Content Analysis in Consumer Research

1977 • 2,255 citations

The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations

1986 • 1,907 citations

Emotion and Personality

1963 • 1,487 citations

The Impact of Television Advertising: Learning Without Involvement

1965 • 1,485 citations

Thoughts on the relations between emotion and cognition.

1982 • 1,450 citations

A Model for Predictive Measurements of Advertising Effectiveness

1961 • 1,280 citations

Introduction to Structural Equation Models.

1976 • 1,228 citations

Affective and Cognitive Factors in Preferences

1982 • 1,057 citations

Affective Responses Mediating Acceptance of Advertising

1986 • 1,014 citations

Toward a general psychobiological theory of emotions

1982 • 992 citations

Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change

1968 • 962 citations

Attitude toward the AD as a Mediator of Consumer Brand Choice

1981 • 791 citations

The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior

1986 • 769 citations

The Emotions: Facts, Theories and a New Model

1964 • 713 citations

The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach

1982 • 619 citations

Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation

1986 • 610 citations

Play as a Consumption Experience: The Roles of Emotions, Performance, and Personality in the Enjoyment of Games

1984 • 552 citations

Research with the mood adjective checklist

1965 • 524 citations

Warmth in Advertising: Measurement, Impact, and Sequence Effects

1986 • 522 citations

Principles of Path Analysis

1969 • 505 citations

Causal Models in the Social Sciences.

1976 • 493 citations

Attitude Toward the Ad As a Mediator of Advertising Effectiveness: Determinants and Consequences

1983 • 444 citations

The Cognitive Processes Mediating Acceptance of Advertising

1973 • 393 citations

A structural theory of the emotions

1977 • 391 citations

Beyond Attitude Structure: Toward the Informational Determinants of Attitude

1978 • 342 citations

Informational and Transformational Advertising: the Differential Effects of Time

1984 • 340 citations

DIMENSIONALITY OF THE SEMANTIC SPACE FOR COMMUNICATION VIA FACIAL EXPRESSIONS

1966 • 328 citations

The language of emotion

1969 • 298 citations

The Fishbein Extended Model and Consumer Behavior

1975 • 285 citations

Activation Research: Psychobiological Approaches in Consumer Research

1979 • 254 citations

A profile of responses to commercials.

1979 • 215 citations

Basic dimensions for a general psychological theory

1980 • 196 citations

Introduction to structuralism

1970 • 177 citations

A reaction profile for TV commercials.

1971 • 161 citations

The passions: The myth and nature of human emotion.

1976 • 154 citations

The Importance of Halo Effects in Multi-Attribute Attitude Models

1976 • 146 citations

AFFECT AS AMPLIFICATION: SOME MODIFICATIONS IN THEORY

1980 • 145 citations

The Regression Analysis of Causal Paths

1959 • 137 citations

Integrating Compositional and Decompositional Analyses to Represent the Intervening Role of Perceptions in Evaluative Judgments

1981 • 128 citations

The structure of self-reports of emotional responses to film segments

1982 • 124 citations

Studies in the phenomenology of emotions.

1957 • 121 citations

EQ, Son of EQ, and the Reaction Profile

1964 • 121 citations

The Direction of Causality between Perceptions, Affect, and Behavior: An Application to Travel Behavior

1980 • 100 citations

Hedonic and Utilitarian Aspects of Consumer Behavior: an Attitudinal Perspective

1985 • 87 citations

A Marketing Audit using a Conceptual Model of Consumer Behavior: Application and Evaluation

1981 • 74 citations

The impact of television

1967 • 74 citations

On the Relationship between Cognitive and Affective Processes: A Critique of Zajonc and Markus

1985 • 72 citations

Predicting Preferences on Experimental Bundles of Attributes: A Comparison of Models

1975 • 49 citations

Measuring Emotional Responses to Advertising

1986 • 43 citations

THE BIOLOGY OF EMOTIONS AND OTHER FEELINGS

1980 • 29 citations

The varieties of consumption experience

1986 • 22 citations

A Dynamic Spatial Analysis of Changes in Aesthetic Responses

1986 • 9 citations

A multiple exposure study of the effects of comparative and noncomparative television commercials on cognitive response, recall, and message acceptance

1982 • 3 citations