A Comparison of Attitudes and Emotions as Predictors of Behavior at Diverse Levels of Behavioral Experience

The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

1986 • 68,448 citations

The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

1982 • 7,512 citations

Elements of episodic memory

1983 • 6,131 citations

Self-Perception Theory

1972 • 5,026 citations

Hedonic Consumption: Emerging Concepts, Methods and Propositions

1982 • 4,042 citations

Emotion: A Psychoevolutionary Synthesis

1980 • 2,486 citations

The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction

1991 • 2,124 citations

Product/Consumption-Based Affective Responses and Postpurchase Processes

1987 • 2,067 citations

Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising

1987 • 1,545 citations

Compulsive Buying: A Phenomenological Exploration

1989 • 1,449 citations

Gift Giving in Anthropological Perspective

1983 • 877 citations

Attitudes, intentions, and behavior: A test of some key hypotheses.

1981 • 835 citations

The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior

1986 • 769 citations

Attitudes: A new look at an old concept.

1988 • 738 citations

Affective and semantic components in political person perception.

1982 • 679 citations

Role Identity and Reasoned Action in the Prediction of Repeated Behavior

1988 • 661 citations

Attitudes, decisions, and habits as determinants of repeated behavior.

1989 • 303 citations

The dark side of the gift

1993 • 267 citations

Attitude toward the Ad: An Assessment of Diverse Measurement Indices under Different Processing “Sets”

1988 • 221 citations

A Meta-Analysis of Effect Sizes in Consumer Behavior Experiments

1985 • 145 citations

Affect as the Primary Motivational System

1970 • 123 citations

BEYOND CONSUMER DECISION MAKING

1988 • 122 citations

On Defining Attitude and Attitude Theory: Once More With Feeling

2014 • 112 citations

Hedonic and Utilitarian Aspects of Consumer Behavior: an Attitudinal Perspective

1985 • 87 citations

The Effect of Experience: A Matter of Salience?

1980 • 75 citations

Addiction to altruism? Opponent-process theory and habitual blood donation.

1982 • 69 citations

Getting blood from collective turnips: Volunteer donation in mass blood drives.

1976 • 65 citations

Emotion-Eliciting Advertising: Effects on Long Term Memory and Judgment

1986 • 44 citations

On Assessing the Emotionality of Advertising Via Izard's Differential Emotions Scale

1988 • 26 citations

Self-Perception Development and Consumer Choice Criteria: Is There a Linkage

1983 • 9 citations