Advances in international marketing

The Future of the Multinational Enterprise

1976 • 4,326 citations

Competition for competence and interpartner learning within international strategic alliances

1991 • 4,266 citations

The Eclectic Paradigm of International Production: A Restatement and Some Possible Extensions

1988 • 4,131 citations

The Mechanism of Internationalisation

1990 • 3,438 citations

Joint ventures: Theoretical and empirical perspectives

1988 • 3,342 citations

THE GLOBALIZATION OF MARKETS

1983 • 3,208 citations

Modes of Foreign Entry: A Transaction Cost Analysis and Propositions

1986 • 2,353 citations

International Production and the Multinational Enterprise.

1982 • 1,856 citations

Competition in Global Industries

1987 • 1,698 citations

Global strategy: An organizing framework

1987 • 1,273 citations

An eclectic theory of the choice of international entry mode

1990 • 1,146 citations

Country Image: Halo or Summary Construct?

1989 • 1,050 citations

Control and Performance of International Joint Ventures

1989 • 998 citations

Country-of-Origin Effects for Uni-National and Bi-National Products

1988 • 990 citations

International Marketing Research

1984 • 982 citations

Changing Patterns of International Competition

1986 • 783 citations

Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective

1989 • 741 citations

Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective

1985 • 708 citations

Equity Joint Ventures and the Theory of the Multinational Enterprise

1987 • 686 citations

Strategies for global competition

1989 • 683 citations

Manufacturing strategy: Defining the missing link

1984 • 674 citations

Internationalisation in Industrial Systems — A Network Approach

2015 • 643 citations

Multinationality and Performance among British Manufacturing Companies

1987 • 618 citations

Dealer Dependence Levels and Reciprocal Actions in a Channel of Distribution in a Developing Country

1989 • 610 citations

Managing DMNCs: A search for a new paradigm

1991 • 599 citations

THE MYTH OF GLOBALIZATION

1986 • 532 citations

Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan

1989 • 532 citations

The Impact of Export Strategy on Export Sales Performance

1985 • 524 citations

Chinese Cultural Values: Their Dimensions and Marketing Implications

1988 • 519 citations

International Marketing and National Character: A Review and Proposal for an Integrative Theory

1990 • 505 citations

Does Culture Matter? A Cross-Cultural Study of Executives' Choice, Decisiveness, and Risk Adjustment in International Marketing

1988 • 495 citations

Firm and management characteristics as discriminators of export marketing activity

1987 • 454 citations

A Cross-National Comparison of Consumer Research Measures

1987 • 424 citations

International Orientation as a Precondition for Export Success

1990 • 421 citations

Cross-Cultural Interaction: The International Comparison Fallacy?

1989 • 421 citations

Key Characteristics in the Choice of International Technology Transfer Mode

1985 • 411 citations

Service Multinationals: Conceptualization, Measurement and Theory

1986 • 411 citations

Cross-National Analysis of Diffusion of Consumer Durable Goods in Pacific Rim Countries

1991 • 386 citations

Marketing and Technology: A Strategic Coalignment

1987 • 383 citations

Modeling Multinational Diffusion Patterns: An Efficient Methodology

1989 • 344 citations

Do you really have a global strategy?

2017 • 324 citations

Customizing global marketing

1986 • 317 citations

International Marketing and National Character: A Review and Proposal for an Integrative Theory

1990 • 296 citations

Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective

1985 • 293 citations

Evolution of Global Marketing Strategy : Scale, Scope, and Synergy

1989 • 277 citations

Dealer Dependence Levels and Reciprocal Actions in a Channel of Distribution in a Developing Country

1989 • 277 citations

Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States

1988 • 263 citations

Linking Product and Process Innovations and Modes of International Sourcing in Global Competition: A Case of Foreign Multinational Firms

1990 • 250 citations

A comparative image analysis of domestic versus imported products

1990 • 235 citations

Global strategic management: Impact on the new frontiers of strategy research

1991 • 232 citations

Sourcing Strategies of European and Japanese Multinationals: A Comparison

1989 • 228 citations

Influence of firm size on export planning and performance

1990 • 226 citations

International Marketing Policy: A Discussion of the Standardization Construct and its Relevance for Corporate Policy

1986 • 220 citations

IDENTIFYING DIFFERENCES BETWEEN HIGH‐ AND LOW‐INVOLVEMENT EXPORTERS

1988 • 220 citations

Multimarket Contact and Economic Performance

1982 • 212 citations

INVENTORY, TAXONOMY AND ASSESSMENT OF METHODS FOR INTERNATIONAL MARKET SELECTION

1988 • 194 citations

National Stereotypes and Product Evaluations in a Socialist Country

1990 • 188 citations

Buyer-Seller Negotiations Around the Pacific Rim: Differences in Fundamental Exchange Processes

1988 • 187 citations

Relative Importance of Country of Origin, Warranty, and Retail Store Image on Product Evaluations

1989 • 178 citations

Broadcasting In Italy: An Overview

1987 • 168 citations

Retailers and International Markets: Motives for Expansion

1990 • 159 citations

International Technology Transactions and the Theory of the Firm

1984 • 158 citations

The Impact of Cultural Patterns on Cognition and Intention in Singapore

1987 • 158 citations

Personal values and gift-giving behaviors: A study across cultures

1991 • 157 citations

Comparative Marketing: The First Twenty five Years

1981 • 154 citations

Corporate Product Policy and Innovative Behavior of European and Japanese Multinationals: An Empirical Investigation

1990 • 154 citations

Marketing Negotiations in France, Germany, the United Kingdom, and the United States

1988 • 152 citations

Cross-National Comparison of Export Promotion Services: The Views of Canadian and Austrian Companies

1991 • 151 citations

International Strategies of Non-Dominant Firms

1986 • 150 citations

Exports, and Foreign Distributional Activities: Evidence on Japanese Firms in the United States

1991 • 143 citations

Guidelines for export market research

1985 • 140 citations

Do you really have a global strategy?

1985 • 140 citations

A METHOD FOR MODELLING CONSUMER PERCEPTIONS OF COUNTRY OF ORIGIN

1988 • 129 citations

Creating and Managing Joint Ventures in China

1987 • 116 citations

"May Your Life Be Marvelous:" English Language Labelling and the Semiotics of Japanese Promotion

1987 • 114 citations

A Content Analysis of Chinese Magazine Advertisements

1988 • 113 citations

Managing the R&D-Marketing Interface

1987 • 111 citations

Japanese Marketing: Towards a Better Understanding

1985 • 110 citations

Gray Markets and the Legal Status of Parallel Importation

1988 • 108 citations

Export behavior of firms: Relevance of firm size

1989 • 106 citations

Perceived risk: A cross-cultural phenomenon?

1990 • 106 citations

Consumer values in West Germany underlying dimensions and cross-cultural comparison with North America

1990 • 103 citations

The Performance Impact of an International Orientation on Product Innovation

1988 • 99 citations

Cross-Cultural Advertising

1989 • 97 citations

International marketing research

1984 • 96 citations

A Longitudinal Study Comparing Perceptions of U.S. and Japanese Consumer Products in a Third/Neutral Country: Finland 1975 to 1985

1990 • 96 citations

Advertising, propaganda, and value change in economic development

1990 • 92 citations

Japanese Marketing Strategies in the UK: A Comparative Study

1986 • 92 citations

A Situational View of Information Content in TV Advertising in the U.S. and U.K.

1989 • 90 citations

What Is internalization?

1986 • 90 citations

Three Roles of International Marketing in Global Strategy

1986 • 89 citations

Examining Generic Competitive Strategy Types in U.S. and European Markets

1989 • 88 citations

Variations in export performance due to differences in export marketing strategy: Implications for industrial marketers

1988 • 87 citations

Research in Global Strategic Management

1999 • 86 citations

Marketing Negotiations in France, Germany, the United Kingdom, and the United States

1988 • 85 citations

The Perceived Veracity of PIMS Strategy Principles in Japan: An Empirical Inquiry

1991 • 84 citations

Classification of exporting firms according to sales and growth into a share matrix

1991 • 79 citations

Diversification Strategy and Choice of Country: Diversifying Acquisitions Abroad by U.S. Multinationals, 1978–1980

1985 • 79 citations

Pricing in marketing strategies of U.S.- and foreign-based companies

1987 • 76 citations

Are Exporting Firms Modifying Their Product, Pricing and Promotion Policies?

1989 • 74 citations

An Analysis of Information Content in Standardized vs. Specialized Multinational Advertisements

1991 • 73 citations

A Global Look at Consumer Involvement and Use of Products

1989 • 73 citations

Use of Minority and 50–50 Joint Ventures by United States Multinationals During the 1970s: The Interaction of Host Country Policies Corporate Strategies

1989 • 71 citations

Identification of Export Opportunities: A Shift-share Approach

1985 • 71 citations

Behavioral Relations in Across-Culture Distribution Systems: Influence, Control and Conflict in U.S. Japanese Marketing Channels

1990 • 71 citations

French-English Canadian Subcultural Consumption Differences

1985 • 70 citations

Japanese Marketing: Towards a Better Understanding

1985 • 69 citations

Some Empirical Dimensions of Countertrade

1990 • 69 citations

Strategic Interfacing of R&D and Marketing

1982 • 67 citations

SEGMENTING THE GLOBAL MARKET FOR INDUSTRIAL GOODS: ISSUES AND IMPLICATIONS

1988 • 67 citations

Soviet-U.S. Joint Ventures: Pioneers on a New Frontier

1991 • 65 citations

Unraveling the mystique of export pricing

1988 • 64 citations

Controlling Country‐Specific and Industry‐Specific Influences on Export Behaviour

1986 • 59 citations

Impact of international marketing strategies on performance in diverse global markets

1990 • 58 citations

Advertising Strategies and Information Content in American and Swedish Advertising

1987 • 56 citations

A Situational View of Information Content in TV Advertising in the U. S. and U. K.

1989 • 56 citations

HOW TO TAKE YOUR COMPANY TO THE GLOBAL MARKET

1988 • 53 citations

The Perceived Veracity of PIMS Strategy Principles in Japan: An Empirical Inquiry

1991 • 53 citations

Export and Reverse Investment: Strategic Implications for Newly Industrialized Countries

1989 • 51 citations

DEVELOPMENTS IN INTERNATIONAL MODE OF ENTRY ANALYSIS

1985 • 51 citations

The Management of Countertrade: Factors Influencing Success

1989 • 51 citations

French-English Canadian Subcultural Consumption Differences

1985 • 50 citations

Identification of Export Opportunities: A Shift-Share Approach

1985 • 49 citations

SOME THOUGHTS ON CONSUMERISM IN DEVELOPED AND LESS DEVELOPED COUNTRIES

1985 • 48 citations

Gray Markets and the Legal Status of Parallel Importation

1988 • 46 citations

Global Marketing and the Case for International Product Standardisation

1987 • 46 citations

The American Export Trading Company: Designing a New International Marketing Institution

1985 • 46 citations

Cross-cultural differences in consumer attitudes and their implications for complaint management

1985 • 45 citations

Building Alliances to Penetrate European Markets

1990 • 45 citations

US Brands Abroad: An Empirical Study of Global Branding

1989 • 45 citations

Strategic Planning in Industrial Marketing: An Interaction Approach

1986 • 43 citations

Technology and marketing: The magic mix?

1984 • 42 citations

Operationalising the Relationship between Marketing and Economic Development: Some Insights from Less Developed Countries

1987 • 41 citations

Consumer Purchasing in Foreign Countries: A Perceived Risk Perspective

1990 • 39 citations

Advertising in China

1986 • 37 citations

Role of Headquarter Control by Multinationals in International Advertising Decisions

1988 • 36 citations

Nature and significance of international marketing: A review

1987 • 36 citations

Going global—Global strategies vs national strategies

1986 • 36 citations

Foreign Market Servicing by Multinationals: An Integrated Treatment

1990 • 33 citations

The Emergence of Free Market Retailing in the People's Republic of China: Promises and Consequences

1987 • 31 citations

Strategic Responses of Multinationals to Competition from Developing‐Country Cottage Firms

1990 • 30 citations

Can sales promotion go global?

1990 • 29 citations

A METHODOLOGY FOR MEASURING CONSUMER PREFERENCES IN DEVELOPING COUNTRIES

1988 • 28 citations

APPLICABILITY OF MARKETING KNOWHOW IN THE THIRD WORLD

1988 • 28 citations

The American Export Trading Company: Designing A New International Marketing Institution

1985 • 26 citations

DETERMINANTS OF LDC MANDATED COUNTERTRADE

1988 • 26 citations

DEVELOPMENT OF SUPERMARKET TECHNOLOGY: THE INCOMPLETE TRANSFER PHENOMENON

1988 • 24 citations

Towards a Socialist Marketing Concept—The Case of Romania

1986 • 24 citations

Market entry in Japan barriers, problems and strategies

1986 • 21 citations

The dos and don'ts of international countertrade

1988 • 21 citations

Consumer Protection in China: The Current State of the Art

1988 • 20 citations

The Japanese Corporation as Competitor

1986 • 19 citations

Nobody's Grandfather Was a Merchant: Understanding the Soviet Commercial Negotiation Process and Style

1991 • 19 citations

International business through barter and countertrade

1989 • 19 citations

Country-portfolio analysis— Assessing country risk and opportunity

1985 • 18 citations

Strategic Adaptation of Firms to the European Single Market - A Network Approach

1991 • 18 citations

Towards A Socialist Marketing Concept: The Case of Romania

1986 • 17 citations

Sales Promotions: Practice, Regulation and Self-Regulation Around the World

1989 • 16 citations

Managing the Multinational Sales Force

1991 • 16 citations

Determinants of new product outcome in a developing country: A longitudinal analysis

1986 • 15 citations

The Metamorphosis of European Retailing

1986 • 14 citations

The industrial buying process in capitalist and socialist countries

1991 • 14 citations

JAPANESE MARKETING FAILURES

1986 • 13 citations

A cross-cultural benefit segmentation analysis to evaluate the traditional assimilation model

1985 • 13 citations

DISTRIBUTION OF CONSUMER PRODUCTS IN JAPAN

1985 • 12 citations

Countertrade: Reactive or proactive?

1988 • 12 citations

Participation by U.S. Agencies in International Brand Advertising: An Empirical Study

1988 • 11 citations

WILL AMERICAN EXPORT TRADING COMPANIES REPLACE TRADITIONAL EXPORT MANAGEMENT COMPANIES?

1988 • 11 citations

Transnational Advertising-to-Sales Ratios: Do They Follow the Rules?

1989 • 10 citations

JAPANESE MARKET ENTRY STRATEGY AT WORK: KOMATSU vs. CATERPILLAR

1986 • 10 citations

Achieving success in Japanese consumer markets

1990 • 9 citations

The One and Many Worlds of Advertising

1988 • 9 citations

COUNTERTRADE: THE ASIA‐PACIFIC DIMENSION

1986 • 9 citations

GENERALISATIONS FROM A CROSS‐NATIONAL STUDY OF THE INDUSTRIAL BUYING PROCESS

1985 • 7 citations

Consumer Goods Promotions in Developing Countries

1987 • 7 citations

Husband-wife report disagreement A cross-national investigation

1988 • 7 citations

Marketing moves through EC crossroads

1990 • 5 citations

MARKET SOCIALISM IN THE PEOPLE'S REPUBLIC OF CHINA

1985 • 5 citations

How Small- to Mid-Sized U.S. Firms Can Profit from Perestroika

1989 • 3 citations

SUPPLIER CHOICE STRATEGIES IN INDUSTRIALISED NATIONS

1985 • 3 citations

Changes in market structure in Poland

1986 • 2 citations

DEVELOPING A DEFENSIVE PRODUCT MANAGEMENT PHILOSOPHY FOR THIRD WORLD MARKETS

1988 • 2 citations

Special section on Eastern European markets and marketing systems

1986 • 1 citations