Cross-Cultural Advertising

Harvard business review

1993 • 18,896 citations

Columbia Journal of World Business

1968 • 3,557 citations

Cultural differences and inferences about psychological processes.

1971 • 416 citations

Customizing global marketing

1986 • 317 citations

Effect of National Identity on Multinational Promotional Strategy in Europe

1976 • 102 citations

Developing Practical Procedures for the Measurement of Personal Values in Cross-Cultural Marketing

1979 • 93 citations

Coordinating International Advertising

1978 • 83 citations

How International Can European Advertising Be?

1965 • 82 citations

The Danger of "Local" International Advertising

1967 • 81 citations

Multinational Product Planning: Strategic Alternatives

1969 • 74 citations

Global Marketing and the Case for International Product Standardisation

1987 • 46 citations

Export Marketing in the Middle East. The Importance of Cultural Differences

1983 • 35 citations

Developing International Advertising Strategy

1980 • 30 citations

Standardized Global Advertising, a Call As Yet Unanswered

1969 • 28 citations

Attitudes toward Culture and Approach to International Advertising

1970 • 23 citations

A Comparative Study of Advertising in Canada, the United Kingdom and Turkey

1981 • 12 citations

An Empirical Study of Media Comparison

1975 • 1 citations

Marketing: Canada

1965 • 1 citations